Cultural issues are seen as the number one barrier to digital transformation efforts within organisations, according to new research.
A study from digital analyst Brian Solis and Capgemini has revealed that more than 60% of employees see corporate culture as the biggest issue for companies looking to undergo digital transformation - an increase of 7% compared to six years ago.
Just 40% of senior executives stated that their businesseses have a digital culture, but an even lower percentage of ground-level employees agreed - just 27%, in fact.
"Digital technologies can bring significant new value," said Capgemini's head of digital services and group executive committee member, Cyril Garcia, "but organisations will only unlock that potential if they have the right sustainable digital culture ingrained and in place."
"Companies need to engage, empower and inspire all employees to enable the culture change together; working on this disconnect between leadership and employees is a key factor for growth," he added. "Those businesses that make digital culture a core strategic pillar will improve their relationships with customers, attract the best talent and set themselves up for success in today's digital world."
The survey, which polled 1,700 staff across 340 organisations in eight countries, also showed a growing divide between senior management and lower level employees. While 85% of top execs believed that their organisation promotes collaboration within the business, less than half of employees shared these views.
The results show a startling lack of confidence among staff in their businesses' ability to adopt modern working practices and methods. A mere 7% of the 340 companies were confident in their ability to quickly test and deploy new ideas.
Solis said: "To compete for the future, companies must invest in a digital culture that reaches everyone in the organisation. Our research shows that culture is either the number one inhibitor or catalyst to digital transformation and innovation. However, many executives believe their culture is already digital, but when you ask employees, they will disagree. This gap signifies the lack of a digital vision, strategy and tactical execution plan from the top.
"Cultivating a digital culture is a way of business that understands how technology is changing behaviors, work and market dynamics. It helps all stakeholders grow to compete more effectively in an ever-shifting business climate."
