Will Facebook soon be exempt from the Great Firewall of China?
Facebook scores copyright victory against Chinese company


Facebook has scored a notable victory in its copyright battle against a Chinese firm, which wanted to use the company's branding on various drinks products.
The social networking company took its case to the Beijing Municipal High People's Court, after two separate appeals to the country's Trademark Review and Adjudication Board failed.
The Zhongshan Pearl River Drinks company's use of the name 'Face Book' on its drinks was judged to be a violation of the social network's copyright.
According to Chinese copyright law, a company must prove that its brand was well-known in the country before a potentially infringing claim was filed.
This has been hailed as a victory for the social network, which is still blocked for Chinese citizens inside the country.
Zuckerberg has been attempting to get this ban lifted, and some local news outlets have taken it as a sign that the site will soon be exempt from China's notorious state censorship.
If true, it opens up one of the largest emerging markets in the world, and could see the company propelled to new heights. Residents currently use local alternatives, such as Weibo and RenRen.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
The verdict comes just days after Apple lost a similar case to prevent a Chinese leather goods manufacturer from using the 'IPHONE' name on its products.
Despite the fact that the iPhone is one of the most popular devices in China, the court ruled that the brand was not well-known enough when leather goods company Xintong Tiandi filed for the trademark in 2007.
Adam Shepherd has been a technology journalist since 2015, covering everything from cloud storage and security, to smartphones and servers. Over the course of his career, he’s seen the spread of 5G, the growing ubiquity of wireless devices, and the start of the connected revolution. He’s also been to more trade shows and technology conferences than he cares to count.
Adam is an avid follower of the latest hardware innovations, and he is never happier than when tinkering with complex network configurations, or exploring a new Linux distro. He was also previously a co-host on the ITPro Podcast, where he was often found ranting about his love of strange gadgets, his disdain for Windows Mobile, and everything in between.
You can find Adam tweeting about enterprise technology (or more often bad jokes) @AdamShepherUK.
-
Should AI PCs be part of your next hardware refresh?
AI PCs are fast becoming a business staple and a surefire way to future-proof your business
By Bobby Hellard Published
-
Westcon-Comstor and Vectra AI launch brace of new channel initiatives
News Westcon-Comstor and Vectra AI have announced the launch of two new channel growth initiatives focused on the managed security service provider (MSSP) space and AWS Marketplace.
By Daniel Todd Published
-
Meta to pay $725 million in Cambridge Analytica lawsuit settlement
News The settlement closes the long-running lawsuit into how Facebook's owner, Meta, handled the Cambridge Analytica scandal
By Ross Kelly Published
-
Meta's earnings are 'cause for concern' and 2023 looks even bleaker
Analysis Calls for investor faith in metaverse tech only emphasise the worries that its investment strategy won't pay off
By Rory Bathgate Published
-
Microsoft and Meta announce integration deal between Teams and Workplace
News Features from both business collaboration platforms will be available to users without having to switch apps
By Connor Jones Published
-
Facebook is shutting down its controversial facial recognition system
News The move will see more than a billion facial templates removed from Facebook's records amid a push for more private applications of the technology
By Connor Jones Published
-
'Changing name to Meat': Industry reacts to Facebook's Meta rebrand
News The rebrand attempts to provide a clearer distinction between Facebook and its umbrella company
By Connor Jones Published
-
Facebook's Oversight Board demands more transparency
News Board bashed the social media giant for its preferential treatment of certain high-profile accounts
By Danny Bradbury Published
-
Facebook claims AI managed to reduce hate speech by 50%
News The social media platform has hit back at claims the tech it uses to fight hate speech is inadequate
By Sabina Weston Published
-
Facebook to hire 10,000 workers across the EU
News The high-skilled jobs drive is a “vote of confidence” in the European tech industry
By Jane McCallion Published