Figure out what makes people tick and everything else will fall into place.
That was the key theme that emerged from our Good BYOD/Bad BYOD roundtable breakfast briefing this week, which brought together expert speakers and an array of IT decision makers to discuss and debate what works and what doesn't.
"If you can understand what the human beings are doing you can be much more mindful about technology," said speaker Dave Coplin, chief envisioning officer at Microsoft, who pointed out that although IT has evolved over the years, we're still using technology to essentially do the same things at work.
However, Coplin added that our personal lives have been shaped and dramatically changed by technology, meaning we have greater expectations in and out of the office and are frustrated by the apparent 'department of no'
"In the IT industry, we have forgotten the experience that is happening in people's personal lives. We have grandparents Skype-ing grand kids and so on. At work, though, people are greeted by some long bearded person like me saying 'no'."
He also warned: "If we don't get this right the only thing left for us is not to work smarter but work harder and I refuse to accept that."
Mark Evans, head of IT at construction firm RLB concurred that too often we let technology get in the way of what we are really trying to achieve from a business perspective.
"I asked our HR department about six years ago whether we hired the best people or just the best people who live in commuting distance of one of our regional offices. If we hired the David or Davina Beckham of quantity surveying and they lived in Truro, would they be willing to commute to our office in Bristol?" he said.
"Two years ago, I asked again whether we employed the best people. Or do we employ the best people who use windows? We are immediately crippling someone who could bring real value to the business [by handing them PCs automatically].
"That's not a criticism of Windows, but because it's alien to them they're hampered."
