BlackBerry CEO: Tablets will be dead in five years
Thorsten Heins casts doubts over prospect of a Playbook successor.
BlackBerry CEO Thorsten Heins predicts the popularity of tablets will peter out over the next five years.
Heins made the comments during an interview at the Milken Institute conference in Los Angeles yesterday, where he is reported to have said: "In five years I don't think there'll be a reason to have a tablet anymore.
"Maybe a big screen in your workspace, but not a tablet as such. Tablets are not a good business model," he added.
His statement casts further doubt on the prospect of a new Playbook tablet from BlackBerry being released any time soon.
The business-focused BlackBerry tablet was released in the UK in 2011 and ran an early version of the BlackBerry 10 operating system known as QNX.
The product garnered mixed response at launch, with IT Pro predicting in a 2011 review that the device would have limited appeal outside of the BlackBerry-owning business community.
This was largely reflected in the lacklustre sales of the tablet, which prompted BlackBerry to cut the price of the Playbook to drive up sales of the device.
Get the ITPro. daily newsletter
Receive our latest news, industry updates, featured resources and more. Sign up today to receive our FREE report on AI cyber crime & security - newly updated for 2024.
In the past, Heins has played down the notion of a successor to the device being released, claiming the move would only be considered if profitability could be guaranteed.
In yesterday's interview, he followed up this assertion by saying his firm wants to lead the mobile devices market, but on the company's own terms.
"In five years, I see BlackBerry to be the absolute leader in mobile computing that's what we're aiming for," he added.
"I want to gain as much market share as I can, but not by being copycat."