Customer Relationship Management (CRM)
Discover expert analysis on CRM with news, features and insights from the team at IT Pro.
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What is customer relationship management (CRM)?
In-depth We look at the significance and benefits of such customer-facing platforms for businesses
By Max Slater-Robins Last updated
In-depth -
The smarter way to serve customers: AI for customer service
Webinar Understand the profound impact and potential of generative AI for customer service
By ITPro Published
Webinar -
Why digital experience is vital for success
In-depth We examine the ever-changing expectations of today's consumers and why their digital experience is so important
By Gabriella Buckner Last updated
In-depth -
The state of Salesforce 2022-2023
Whitepaper Unlocking the next wave of business value
By ITPro Published
Whitepaper