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Marketing talent brain drain could stunt channel partner success
News Valuable partner marketing skills are at risk of being lost as the structure of channel marketing teams continues to shift, according to new research.
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Discover the power of generative AI for banking and financial institutions
whitepaper Take the lead and responsibly adopt AI at scale
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AI for marketing guidebook
whitepaper Marketing in the age of AI
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The CEO's guide to generative AI: This is marketing's sink or swim moment
Whitepaper Position marketing as the model for generative AI-driven workforce transformation
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Automate personalization with AWS
Whitepaper How marketers can automate, deliver, and analyze billions of personalized messages and offers per day
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Schneider Electric unveils its first e-commerce partner program
News Partners will be assigned a dedicated Schneider expert to aid strategy development
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How digital marketing will evolve beyond social media
In-depth Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever
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Twilio tackles 'crucial' customer retention with trio of platform upgrades
News The company believes that retaining customers and maximising LTV is crucial in weathering the current macroeconomic headwinds
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How to delete a Facebook business page
In-depth Follow these steps on how to delete a Facebook business page if it's a duplicate, out of date, or inaccessible
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CMO job description: What does a chief marketing officer do?
In-depth A modern CMO needs to be far more than just a marketing guru - they need to have a firm grasp of the latest technology
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The cookie phase-out might precede an AdTech apocalypse
In-depth With the industry phasing out third-party cookies, what does this mean for businesses reliant on them to track and improve their campaigns?
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Activation playbook: Deliver data that powers impactful, game-changing campaigns
Whitepaper Bringing together data and technology to drive better business outcomes
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