Latest about Digital Marketing
Why GDPR creates a "vicious circle" for marketers
News Customers will control the forthcoming trust economy, predicts Aprimo
GDPR for marketers: What do you need to know?
In-depth How will new regulations on data affect an organisation’s marketing efforts?
Instagram starts trialling in-app payments
News Some UK and US businesses to take in-app payments from users of the photo-sharing app
Forget about GDPR fines, says Dotmailer
News Email marketing firm says failing customers should be a bigger worry than official penalties
SAP brings identity management to Hybris
News SAP's $350m acquisition of Gigya expands SAP's e-commerce offering
Generation Z isn’t niche, it’s the mainstream
In-depth Companies need to start taking post-millennials seriously, or lose their business
Email still most important marketing channel
News Customers are looking for personalised email content that provides relevant information rather than just special offers
Should tech companies mimic Trump's marketing?
News Marketing expert says tech B2Bs could benefit from "newsjacking" like Donald Trump
