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Instagram to add tools for business
News The social media platform wants to make it easier for businesses to target users
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ASA rules against hidden advertising by vloggers
News The ASA has ruled against the use of unclear advertising by vloggers via their YouTube channels
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Emirates partners with Starwood for Your World Rewards
News Partnership between Emirates Airline and Starwood Hotels introduces new loyalty programme
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HP offers marketers real-time big data insights
News Hardware giant unveils new big data platform for marketing sector.
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Salesforce snaps up ExactTarget for $2.5bn.
News Cloud computing giant Salesforce continues acquisition spree with latest conquest.
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Dreamforce 2012: Salesforce taps into cloud power of CMOs
News Marketing Cloud is launched, enabling marketing decision makers to take advantage of cloud insights using the salesforce.com platform.
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UPDATED: Play.com hit by security breach
News The online retailer loses names and emails thanks to a security breach at its marketing partner.
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MailChimp review
Reviews Is the amusingly-named MailChimp email marketing service sweet as a banana or a bit of a howler? Karl Wright finds out in our review.
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Businesses continue to invest in online marketing
News Tools to extend marketing strategies top this year’s online agenda, according to a new Adobe survey.
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Businesses to be charged for using Twitter?
News Twitter's co-founder Biz Stone has suggested that charging business users may be an option to make money off the site's popularity.
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Marketers missing return on investment analytics
News An annual marketing survey has found that, while spending is predicted to keep rising, growth in online activity is at the expense of meaningful results analysis.
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Social networking in business and branding
In-depth Savvy brands are beginning to realise that social networks have the potential to support almost every aspect of a business – especially marketing and branding.
In-depth
