Latest about Digital Marketing
Facebook will revamp Pages to benefit small businesses
News Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement
Why GDPR creates a "vicious circle" for marketers
News Customers will control the forthcoming trust economy, predicts Aprimo
GDPR for marketers: What do you need to know?
In-depth How will new regulations on data affect an organisation’s marketing efforts?
Instagram starts trialling in-app payments
News Some UK and US businesses to take in-app payments from users of the photo-sharing app
Forget about GDPR fines, says Dotmailer
News Email marketing firm says failing customers should be a bigger worry than official penalties
SAP brings identity management to Hybris
News SAP's $350m acquisition of Gigya expands SAP's e-commerce offering
Generation Z isn’t niche, it’s the mainstream
In-depth Companies need to start taking post-millennials seriously, or lose their business
Email still most important marketing channel
News Customers are looking for personalised email content that provides relevant information rather than just special offers
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