Latest about Digital Marketing

GDPR readiness

Why GDPR creates a "vicious circle" for marketers

By Rene Millman published

News Customers will control the forthcoming trust economy, predicts Aprimo

News
marketing

GDPR for marketers: What do you need to know?

By Clare Hopping, Rene Millman published

In-depth How will new regulations on data affect an organisation’s marketing efforts?

In-depth
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Instagram starts trialling in-app payments

By Keumars Afifi-Sabet published

News Some UK and US businesses to take in-app payments from users of the photo-sharing app

News
fine and gavel

Forget about GDPR fines, says Dotmailer

By Adam Shepherd published

News Email marketing firm says failing customers should be a bigger worry than official penalties

News
SAP racing yacht

SAP brings identity management to Hybris

By Dale Walker published

News SAP's $350m acquisition of Gigya expands SAP's e-commerce offering

News
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Generation Z isn’t niche, it’s the mainstream

By Caroline Preece published

In-depth Companies need to start taking post-millennials seriously, or lose their business

In-depth
email symbols over a man's hands

Email still most important marketing channel

By Clare Hopping published

News Customers are looking for personalised email content that provides relevant information rather than just special offers

News
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Should tech companies mimic Trump's marketing?

By Nicole Kobie published

News Marketing expert says tech B2Bs could benefit from "newsjacking" like Donald Trump

News
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Snapchat 'is planning a $25 billion IPO'

By Ingrid Fadelli published

News Messaging app's parent company may float stock in early 2017

News
Instagram on a smartphone screen

Instagram to add tools for business

By Caroline Preece published

News The social media platform wants to make it easier for businesses to target users

News
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