Sales
Discover expert analysis of sales with news, features and insights from the team at IT Pro.
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Cisco names Oliver Tuszik as global sales chief
News Cisco has announced the appointment of Oliver Tuszik as its new executive vice president of global sales, who replaces Gary Steele.
By Daniel Todd Published
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Selling on outcomes, not solutions – how the channel can improve sales success in 2025
Industry Insights The traditional solutions-led approach to channel sales needs to be adapted – here’s how
By Phil Skelton Published
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Wasabi Technologies promotes Jon Howes to SVP of global sales
News The industry veteran will lead the cloud storage firm’s global sales operations as it looks to further growth
By Daniel Todd Published
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Why technology resellers are essential to UK government
Industry Insight Technology resellers can play a pivotal role in supporting public sector digital transformation
By Sean Collins Published
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The crucial role the channel plays as AI transforms the contact center industry
Industry Insight Channel partners can capitalize on the recent generative AI ‘boom’ to maximize impact - but there are key considerations at play
By Keith Jackson Published
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Taking stock of cyber security in 2023: Challenges and opportunities
Industry Insight Despite macroeconomic conditions, cyber security spending continues to rise, presenting opportunities for channel partners
By James Anderson Published
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How the channel can maximize market opportunities for business growth
Industry Insight Adapting to emerging technology trends, fostering closer client relationships, and building a strong online presence will be key to maximizing channel growth
By Anton Shelepchuk Published
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Understanding the customer journey is key to building stronger client relationships
Industry Insight Understanding the complexities of the modern customer journey will be key to fostering robust, long-term relationships with clients
By Tony McNish Published
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Building channel resilience in 2023 and beyond
Industry Insight Building a resilient, robust channel ecosystem could be key to weathering current economic trends
By John Nolan Published
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Veritas bolsters partner program with new incentives and rewards
News A simplified channel platform process will enable partners to focus on their core strengths in FY24, the company says
By Daniel Todd Published
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New Aryaka reseller program offers up to 35% deal margins
News The SD-WAN and unified SASE specialist is aiming to “reignite” its reseller partnerships
By Daniel Todd Published
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Pax8 names SaaS veteran David Powell as new sales strategy chief
News The former Evo Security executive will work with MSPs to help strengthen their cyber security offerings
By Daniel Todd Published
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