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Salesforce.com

Discover expert analysis on Salesforce with news, features and insights from the team at IT Pro.

Salesforce wants technicians and tradespeople to take AI agents on the road with them

News Salesforce wants to equip technicians and tradespeople with agentic AI tools to help cut down on cumbersome administrative tasks.

By Ross Kelly Published 9 April 25

News
Klarna CEO sets the record straight on ditching Salesforce

News Klarna CEO Sebastian Siemiatkowski has explained his firm’s decision to stop using Salesforce in favor of its in-house AI tools.

By George Fitzmaurice Published 24 March 25

News

‘DIY’ agent platforms are big tech’s latest gambit to drive AI adoption

Analysis The rise of 'DIY' agentic AI development platforms could enable big tech providers to drive AI adoption rates.

By George Fitzmaurice Published 24 March 25

Analysis
Google’s Gemini AI models are coming to Agentforce

News Salesforce and Google have expanded their partnership with a $2.5 billion deal to bring the Gemini model range to Agentforce.

By Emma Woollacott Published 25 February 25

News
Marc Benioff thinks today’s CEOs will be the last to have a fully human workforce

News Salesforce CEO Marc Benioff has predicted today's generation of CEOs will be the last to manage all-human workforces due to the rise of AI agents.

By George Fitzmaurice Published 10 February 25

News

Salesforce planning more job cuts amid AI hiring push

News Salesforce is planning to cut around 1,000 roles, marking the third batch of layoffs in as many years.

By Nicole Kobie Published 7 February 25

News
Salesforce may put hiring freeze on software engineers, Benioff suggests

News Salesforce CEO Marc Benioff has suggested the company may freeze hiring for software engineers as the company records productivity boosts through AI agents.

By George Fitzmaurice Published 23 January 25

News
Salesforce thinks the UK is ready to lead the next wave of AI

News Strong levels of e-participation and government-facing ICT regulation make the UK more ‘AI ready’ than G7 counterparts

By Solomon Klappholz Published 4 December 24

News

OpenAI could be plotting a foray into the world of AI agents

News The launch date for OpenAI’s "Operator" agent is believed to have been revealed at a staff meeting

By Nicole Kobie Published 15 November 24

News
Nearly half of workers think using AI makes them look lazy and incompetent

News AI adoption is slowing among desk workers, driven by uncertainty around its permissibility in the workplace

By Solomon Klappholz Published 12 November 24

News
High wire acts, Microsoft Clippy, and DIY AI at Dreamforce 2024

Analysis Salesforce announced a major new service at Dreamforce 2024 – just don’t compare it to Microsoft in front of Marc Benioff

By Ross Kelly Published 20 September 24

Analysis

Dreamforce 2024: All the news and announcements as they happened

Live Blog ITPro was live on the ground in San Francisco for Dreamforce 2024 – catch up on all the announcements at the annual Salesforce conference

By Ross Kelly Last updated 20 September 24

Live Blog

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