Salesforce.com
Discover expert analysis on Salesforce with news, features and insights from the team at IT Pro.
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Dreamforce 2024: All the news and announcements as they happened
Live Blog ITPro was live on the ground in San Francisco for Dreamforce 2024 – catch up on all the announcements at the annual Salesforce conference
By Ross Kelly Last updated
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Slack AI agents shift looks to “unify” enterprise data and drive team synergy
News The workplace collaboration platform is determined to make life as easy as possible for users
By Ross Kelly Published
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Salesforce Ventures is ramping up AI investment, and ethical development is a key focus
News Having doubled its generative AI investment pot within just months of launching, Salesforce Ventures is once again expanding the scheme
By Ross Kelly Last updated
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Salesforce CEO wants to “break the hypnosis" coming from major AI vendors in scathing critique of Microsoft Copilot
News Marc Benioff hit out at major industry players in a charged press briefing as Salesforce plans to drive adoption of its autonomous AI agents
By Ross Kelly Published
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Marc Benioff questions Klarna CEO's move to scrap Workday, Salesforce in SaaS ‘consolidation’ drive
News The payment firm is cutting SaaS products alongside staff as its in-house AI focus gathers pace
By Ross Kelly Published
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Salesforce targets gains with AI voice agents in latest acquisition
The move is set to bolster voice-based AI customer service solutions in Salesforce’s portfolio of offerings
By George Fitzmaurice Published
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Public cloud investment surged nearly 20% in 2023 – and analysts predict global spending will reach $1.6 trillion by 2028
News Global public cloud spending is expected to reach $800 billion in 2024 as firms shake off the post-pandemic blues and ramp up AI adoption
By Emma Woollacott Published
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Dark clouds won't dampen Salesforce's optimistic AI push
Analysis Salesforce reiterated its data-focused plan for AI at World Tour London, as it pitched its future against a backdrop of investor concern
By George Fitzmaurice Published
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Salesforce looks to drive UK growth with new London AI center
News Salesforce said the new center will look to foster AI innovation, building on the firm’s previous investments in the region
By George Fitzmaurice Published
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“We've had a lot of education over the last few weeks”: Slack has learned its lesson after AI training policy fiasco
News Slack has been hard at work engaging with customers to clarify its AI training practices following concerns user info was used to train its models
By George Fitzmaurice Published
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Slack refutes claims that customer data is used to train AI models
News Slack said its ML models are trained on de-identified, aggregate data and that its models do not access message content
By George Fitzmaurice Published
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Salesforce-based phishing attacks surge 109% since the start of 2024
News Threat analysts have uncovered a sophisticated phishing attack imitating emails from Salesforce that are likely bypassing many business email filters
By Solomon Klappholz Published
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