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Discover expert analysis on Salesforce with news, features and insights from the team at IT Pro.
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Dreamforce 2023: Benioff says generative AI needs a ‘trust revolution’
News Salesforce wants to do things “very, very differently” with responsible AI innovation, Marc Benioff told Dreamforce 2023 attendees
By Ross Kelly Published
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OpenAI's Sam Altman: Hallucinations are part of the “magic” of generative AI
News The OpenAI chief said there is value to be gleaned from hallucinations
By Ross Kelly Published
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Salesforce and Google confirm Workspace integration in partnership extension
News The integration of Salesforce and Google Workspace aims to allow users to harness data from both platforms and drive productivity
By Ross Kelly Published
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Salesforce launches Einstein Copilot in sweeping update to AI assistant
News Salesforce’s Einstein AI assistant is set for a major overhaul
By Ross Kelly Published
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What you need to know about Slack’s new AI collaboration features
News New automation features and AI-powered tools positions Slack as a powerful collaboration platform
By Ross Kelly Published
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Why you need to pay attention to Salesforce Dreamforce 2023
Analysis Salesforce plans on becoming the go-to AI-powered CRM, according to Marc Benioff, but how does it plan to deliver?
By Ross Kelly Published
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The state of Salesforce 2022-2023
Whitepaper Unlocking the next wave of business value
By ITPro Published
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Office workers lack the skills to use generative AI tools ‘safely and accurately’
News UK workers believe that generative AI tools will improve their working lives, but hold deep concerns about the safety of emerging technologies
By Ross Kelly Published
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