Social Media Marketing
Discover expert analysis on social media marketing with news, features and insights from the team at IT Pro.
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The creator effect: Shaping the future of travel
Whitepaper The way forward for the travel sector
By ITPro Published
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How to use LinkedIn to market yourself as an IT professional
whitepaper Whether you’re updating your LinkedIn profile or creating one for the first time, it’s critical to remain consistent and credible if you hope to raise your profile within the IT industry
By ITPro Published
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How digital marketing will evolve beyond social media
In-depth Twitter's ongoing destabilisation proves businesses can't rely on social media for digital marketing forever
By Elliot Mulley-Goodbarne Published
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Businesses to receive unique Twitter verification badge in platform overhaul
News There will be new verification systems for businesses, governments, and individuals - each receiving differently coloured checkmarks
By Connor Jones Published
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Twitter could charge $20 a month for 'blue tick' verification, following Musk takeover
News Developers have allegedly been given just seven days to implement the changes or face being fired
By Rory Bathgate Published
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What is your digital footprint?
In-depth Your digital footprint is always growing – so we explore how you can keep it under control
By Maggie Holland Last updated
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TikTok launches programme to help SMBs with social media marketing
News Six-week initiative aims to equip businesses with the skills they need to get started on the social platform
By Daniel Todd Published
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The ultimate guide to Facebook for Business
Tutorials Here's your go-to guide for using Facebook for your business
By Sarah Brennan Last updated
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Hootsuite acquires conversational AI startup Heyday
News The deal marks Hootsuite’s second acquisition in 2021
By Praharsha Anand Published
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Google accused of colluding with Facebook over advertising auctions
News The deal was designed to "kill competition" within the market, a multi-state lawsuit claims
By Sabina Weston Published
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Snapchat now allows you to display subscriber numbers
News This update will help companies to show their influence on their industries
By Tyler Omoth Published
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New chatbot and nano influencer services help online sellers
News Online sellers will be able to grow brand awareness, boost buying frequency and build brand loyalty
By David Gargaro Published
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