Social Media Marketing
Discover expert analysis on social media marketing with news, features and insights from the team at IT Pro.
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How to get more followers on Twitter - and why you should
Tutorials Having a social media profile is essential for any business - here's how you can grow yours
By Bobby Hellard Published
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Why GDPR creates a "vicious circle" for marketers
News Customers will control the forthcoming trust economy, predicts Aprimo
By Rene Millman Published
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Facebook will allow adverts to target users based on beliefs
News The company will also give users opt-ins to use facial recognition to prevent impersonation
By Rabbil Sikdar Published
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How to build web traffic without turning to the dark side
In-depth You can buy links and likes, but they won’t do you any favours in the long-run
By Davey Winder Published
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Sentences for online hate crimes to match in-person offences
News The CPS will push for stiffer punishments for offenders on social media platforms like Twitter
By Adam Shepherd Published
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Six skills you need to be an effective social media manager
In-depth Social media has become integral to modern business, so skilled managers are in high demand
By Dale Walker Published
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National Lottery apologises after social media mishap
News Users exploit Twitter stunt to leave messages like "Justice for Saville"
By Adam Shepherd Published
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Twitter ditches egg profile pictures to crack online abuse
News Company hopes that whisking the old option away will scramble trolls
By Adam Shepherd Published
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Tim Berners-Lee: How we can win back the web
News The public must reject misinformation and keep control of their own data
By Clare Hopping Published
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Twitter apologises for forcing people to follow Trump
News Company blames technical error
By Adam Shepherd Published
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The top social media misfires of 2016
In-depth The biggest Twitter, Facebook and Reddit fails of the year
By Adam Shepherd Published
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Tech giants team up against terrorist propaganda
News Social media firms aim to tackle terrorism on their platforms
By Ingrid Fadelli Published
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