Tesla chief engineer heads to Apple for a secret car project
Doug Field could be re-invigorating Apple's Project Titan automated car development
The Apple engineer who jumped ship from Cupertino to join Tesla as chief vehicle engineer has returned to the iDevice manufacturer as part of its own car division's executive team.
Doug Field, former VP of Mac hardware's, appointment back at Apple as executive of the company's Project Titan driverless car development arm was confirmed to news source Daring Fireball. Writer John Gruber said it's hardly surprising Apple has recruited the executive, considering his vast experience at the car manufacturing firm.
This would seem to indicate that Apple is still committed to developing an automated car, despite other rumours suggesting the company planned to scale back its efforts in the driverless car market. However, it could be that Field is working on creating software the company's hoping to integrate into hardware developed by car makers like Tesla rather than an actual self-manufactured car. Afte all, a few years ago, it was revealed that Apple wants to concentrate on software rather than hardware in automated cars.
Field was a key part of the car manufacturer's driverless vehicle development but was replaced by Tesla founder and CEO Elon Musk when the division repeatedly missed its targets. He left the company in June, although it's not clear whether this decision was made by him or he was told to leave after the division's bad performance.
"I wouldn't read too much into any single hire, and the employee exchange program between Apple and Tesla continues to flow in both directions," Gruber analysed. "But I think it's an interesting hire, primarily because it suggests to me that Apple still has an interest in making actual vehicles, despite reports that the company has scaled back the project to merely make autonomous systems for inclusion in vehicles made by other companies."
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Clare is the founder of Blue Cactus Digital, a digital marketing company that helps ethical and sustainability-focused businesses grow their customer base.
Prior to becoming a marketer, Clare was a journalist, working at a range of mobile device-focused outlets including Know Your Mobile before moving into freelance life.
As a freelance writer, she drew on her expertise in mobility to write features and guides for ITPro, as well as regularly writing news stories on a wide range of topics.