Contentsquare, a provider of experience analytics, recently announced a successful $190 million Series D funding round, bringing the company’s to-date funding to $310 million.
This round was led by BlackRock’s Private Equity Partners team, which joins previous investors, Bpifrance, Eurazeo Growth, Canaan, GPE Hermes, Highland Europe, H14 and KKR. Sapiance Capital Limited will also provide credit to the company as part of the funding.
Contentsquare aims to leverage this capital in a strategic manner, making investments in AI-based and predictive analytics. The company also plans to use the Series D funds to expand its business across the Americas, Europe, Asia and the Middle East.
Jonathan Cherki, founder and CEO of Contentsquare said: “Our clients and partners will benefit from the acceleration of our innovation, both organically with important R&D recruitments and through acquisitions. We will also invest in sales and marketing in key geographies to fuel our rapid market expansion.”
Founded in 2012, Contentsquare aims to empower brands so they can create better experiences. By using a broad set of data, Contentsquare provides its customers with insights and AI-powered recommendations for improving customer experiences.
The Contentsquare platform is used by over 700 enterprise customers, including companies such as American Express, Best Buy, Dell, Salesforce, and Toyota. With more than 100 tech vendors and strategic partnerships, the company has also been steadfast in its efforts to build a strong offering of meaningful integrations.
At this time, Contentsquare reports having analyzed 10 trillion consumer interactions, including $1.4 billion of e-commerce sales per day.
“Already a fast-growing market, experience analytics is now a must-have for businesses,” said Nathalie von Niederhaeusern from BlackRock, who will also join Contentsquare’s board of directors. “Contentsquare has unique assets: strong behavioral data and AI algorithms, deep understanding of digital consumers, a large database of benchmarks, a great leadership team and R&D depth. With their client roster, they are defining the experience analytics market globally.”
Contentsquare has experienced tremendous growth since its founding. Just last year, the company increased its annual recurring revenue by nearly 200%. Contentsquare has also doubled its staff in the last 12 months and now has offices in Paris, Munich, London, New York, San Francisco, Tel Aviv, Tokyo and Singapore.
