Yext has announced an intelligent search solution to assist health care organizations with pre-appointment patient engagement.
Powered by artificial intelligence (AI), Find-a-Doc by Yext helps patients identify the right physician for their medical needs on a health care organization's website.
Unlike conventional search tools, Find-a-Doc features a comprehensive health care taxonomy encompassing patient and clinical search terms. Additionally, the platform leverages advanced natural language processing (NLP) to interpret patients’ queries.
Upon matching a query to the taxonomy, Find-a-Doc populates a list of relevant medical practitioners. Results also include intuitive prompts for making an appointment or finding directions.
Yext's search tool also comes with an integrated insights tracker. The feature helps organizations discover trends in patient requests, measure cost savings from virtual support, and track click-to-conversion rates.
"Today, more patients than ever are evaluating options for healthcare online, but far too often, healthcare organizations make it unnecessarily difficult for them to identify the right doctor for their needs," explained Carrie Liken, head of industry for health care at Yext.
Liken continued, "Yext's Find-a-Doc offers an intelligent solution, helping organizations unify all of the information about their providers in one search experience. Our goal is to make browsing and selecting providers a seamless experience for patients who are ready to convert."
RELATED RESOURCE
The ultimate guide to going mobile for fire/emergency medical services
Get your free guide to going mobile for fire services and EMS
IHA, a Michigan-based multispecialty medical group, saw its online appointment conversions increase by 400% after implementing Yext's Find-a-Doc solution.
“IHA made the switch to Yext's natural language search from a search that was comprised of blue links only with no opportunities for conversion, often sending visitors down a rabbit hole to find what they were looking for," said Meghan Brescia, brand strategy manager at IHA.
"Yext has given us much more intel to our queries than we had in the past. We identified query trends and prioritized creating some topical FAQs with conversion opportunities," added Brescia.
-
Cleo attack victim list grows as Hertz confirms customer data stolenNews Hertz has confirmed it suffered a data breach as a result of the Cleo zero-day vulnerability in late 2024, with the car rental giant warning that customer data was stolen.
-
Lateral moves in tech: Why leaders should support employee mobilityIn-depth Encouraging staff to switch roles can have long-term benefits for skills in the tech sector
-
Cambridge-1 and the future of medicineCase Studies Nvidia’s first public supercomputer could change healthcare in the UK and around the world
-
NIH renews COVID research contract with PalantirNews Palantir will create a cloud-based data enclave to support COVID-19 research collaborations
-
Sensome’s AI-powered stroke guidewire begins human trials in AustraliaNews The trial adds to Sensome’s multicenter CLOT OUT study
-
NeuPath and Cynergi will bring VR therapy to chronic pain managementNews NeuPath will integrate Cynergi’s VR program with its remote pain management platform
-
VEON's Beeline to bring mobile AI to health careNews Beeline will work with Sechenov Medical University to promote early diagnosis of life-threatening conditions
-
Qlarity Imaging teams with Blackford to improve breast MRI accuracyNews Qlairty will merge its AI-powered diagnostic software with Blackford’s centralized imaging platform
-
Unilabs to deploy Ibex’s AI-assisted cancer diagnostic platform across EuropeNews Galen by Ibex is CE-marked for breast and prostate cancer detection
-
Oncotech launches the first-ever mobile cancer screening toolNews Oncotech's real-time cancer diagnostic tool lets you check for cancer right from your smartphone
