Yext has announced an intelligent search solution to assist health care organizations with pre-appointment patient engagement.
Powered by artificial intelligence (AI), Find-a-Doc by Yext helps patients identify the right physician for their medical needs on a health care organization's website.
Unlike conventional search tools, Find-a-Doc features a comprehensive health care taxonomy encompassing patient and clinical search terms. Additionally, the platform leverages advanced natural language processing (NLP) to interpret patients’ queries.
Upon matching a query to the taxonomy, Find-a-Doc populates a list of relevant medical practitioners. Results also include intuitive prompts for making an appointment or finding directions.
Yext's search tool also comes with an integrated insights tracker. The feature helps organizations discover trends in patient requests, measure cost savings from virtual support, and track click-to-conversion rates.
"Today, more patients than ever are evaluating options for healthcare online, but far too often, healthcare organizations make it unnecessarily difficult for them to identify the right doctor for their needs," explained Carrie Liken, head of industry for health care at Yext.
Liken continued, "Yext's Find-a-Doc offers an intelligent solution, helping organizations unify all of the information about their providers in one search experience. Our goal is to make browsing and selecting providers a seamless experience for patients who are ready to convert."
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IHA, a Michigan-based multispecialty medical group, saw its online appointment conversions increase by 400% after implementing Yext's Find-a-Doc solution.
“IHA made the switch to Yext's natural language search from a search that was comprised of blue links only with no opportunities for conversion, often sending visitors down a rabbit hole to find what they were looking for," said Meghan Brescia, brand strategy manager at IHA.
"Yext has given us much more intel to our queries than we had in the past. We identified query trends and prioritized creating some topical FAQs with conversion opportunities," added Brescia.
