Google Cloud Next 2025: Targeting easy AI
Throughout its annual event, Google Cloud has emphasized the importance of simple AI adoption for enterprises and flexibility across deployment


Las Vegas has been taken over by Google Cloud this week, with Google Cloud Next 2025 in full flow.
There have already been a number of headline grabbing announcements: we've seen the launch of a powerful new AI accelerator chip by the name of Ironwood, huge updates to Google Cloud's security capabilities, and new agentic AI development kits for enterprises. But there's been much, much more on top.
In this episode, Ross Kelly, news and analysis editor at ITPro, speaks to Rory about Google Cloud's messaging at its annual conference and what the mood on the ground is at Google Cloud Next 2025.
Highlights
“The idea here is that if you are deploying an AI agent in your environment, it should be able to communicate with other AI agents, regardless of which vendor built them or which framework they're built on.”
“So if you're a really large enterprise and you've heard those figures I've already given and you're thinking, ‘well, we're going to need more than that for presumably AI training, but also it could be for inference on a really, really large scale. You can connect up to hundreds of thousands of Ironwood chips together using the pathways runtime.”
“That interconnectivity is quite quickly building up into this new ecosystem for the cloud. It ties in interestingly, that theme, to one more Gemini announcement actually, that Google Cloud made at the conference, which is that Gemini will now be available on Google Distributed Cloud, which means that if you are an organization that is looking to you can run Gemini on prem so in in your own data center, including in an air gapped environment.”
Footnotes
- Google Cloud Next 2025: All the live updates from the day two keynote
- Google Cloud wants to tackle cyber complexity – here's how it plans to do it
- Google Cloud announces major computing boost with Ironwood chip, new hypercomputer upgrades
- Foreign AI model launches may have improved trust in US AI developers, says Mandiant CTO – as he warns Chinese cyber attacks are at an “unprecedented level”
- Google shakes off tariff concerns to push on with $75 billion AI spending plans – but analysts warn rising infrastructure costs will send cloud prices sky high
- Google Cloud Next 2025 is the hyperscaler’s chance to sell itself as the all-in-one AI platform for enterprises
Subscribe
- Subscribe to The ITPro Podcast on Apple Podcasts
- Subscribe to The ITPro Podcast on Spotify
- Subscribe to the ITPro newsletter
- Subscribe to the ITPro Podcast on YouTube
- Join us on LinkedIn
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives

Rory Bathgate is Features and Multimedia Editor at ITPro, overseeing all in-depth content and case studies. He can also be found co-hosting the ITPro Podcast with Jane McCallion, swapping a keyboard for a microphone to discuss the latest learnings with thought leaders from across the tech sector.
In his free time, Rory enjoys photography, video editing, and good science fiction. After graduating from the University of Kent with a BA in English and American Literature, Rory undertook an MA in Eighteenth-Century Studies at King’s College London. He joined ITPro in 2022 as a graduate, following four years in student journalism. You can contact Rory at rory.bathgate@futurenet.com or on LinkedIn.
-
How DocuWare is empowering partners with AI
News DocuWare is aiming to revolutionize the channel with AI and automated services, with a host of new products announced at its annual EMEA partner conference in Berlin.
By Bobby Hellard Published
-
DocuWare CEO Michael Berger on the company’s rapid growth
News ChannelPro sat down with DocuWare CEO Michael Berger to discuss the company's rapid growth and channel strategy.
By Bobby Hellard Published
-
Is the IT service desk dying out?
ITPro Podcast Employees could soon use chatbots to resolve common IT issues rather than wait for tickets to be resolved
By Rory Bathgate Published
-
Harnessing unstructured data to fuel AI
Sponsored Podcast Knowing how your data is stored can make all the difference to your AI success
By Rory Bathgate Published
-
How effective are AI agents?
ITPro Podcast AI agents have been sold with the promise of fully automating tasks without the need for step-by-step instructions
By Rory Bathgate Published
-
Google DeepMind’s Demis Hassabis says AI isn’t a ‘silver bullet’ – but within five to ten years its benefits will be undeniable
News Demis Hassabis, CEO at Google DeepMind and one of the UK’s most prominent voices on AI, says AI will bring exciting developments in the coming year.
By Rory Bathgate Published
-
Google Cloud announces UK data residency for agentic AI services
News With targeted cloud credits and skills workshops, Google Cloud hopes to underscore its UK infrastructure investment
By Rory Bathgate Published
-
Are most AI projects destined to fail?
ITPro Podcast The current era of AI projects could provide the lessons we need to make the most of the technology going forward
By Rory Bathgate Published
-
Revenge quitting and Microsoft goes quantum
ITPro Podcast Breakthroughs in quantum computing across February have been matched by financial and workforce upsets in the tech sector
By Rory Bathgate Published
-
Who wins out from DeepSeek's success?
ITPro Podcast Firms focused on AI at the edge and open source LLMs could reap massive rewards from the Chinese startup's industry upset
By Rory Bathgate Published