Oracle bets on vector search capabilities to drive enterprise AI value
Oracle claims its new tool will bring AI “to where the data is,” rather than the other way around


Oracle has revealed ‘Oracle AI Vector Search’ as part of the latest iteration of its converged database offering, giving enterprise customers a greater level of control over unstructured data stores.
The entire release, dubbed ‘Oracle Database 23ai,’ contains over 300 additional features, though the cloud giant specifically highlighted vector search capabilities as a key highlight.
AI Vector Search will enable Oracle customers to search through unstructured datasets with more clarity and without needing to move or duplicate private business data.
Enterprise users will be able to search documents, images, and relational data “based on their conceptual content” rather than specific pieces of information such as words, pixels, or data values.
“AI Vector Search makes it possible for LLMs to query private business data using a natural language interface and helps LLMs provide more accurate and relevant results,” the firm said.
Developers can then easily add search capabilities to new and existing applications, including mission-critical applications that operate sensitive or security-intensive workloads.
Oracle wants to deliver greater value from enterprise data
Oracle said the launch is focused largely on simplifying the process of utilizing unstructured data.
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
By bringing “AI algorithms to where the data lives, instead of having to move the data to where the AI algorithm lives,” the firm’s new offering allows enterprises to streamline their use of unstructured data, which is becoming increasingly important for AI development.
RELATED WHITEPAPER
“You have all of your enterprise business data sitting in Oracle Database - we're bringing the AI to where the business data resides,” Steve Zivanic, VP of database and autonomous services, said at a pre-briefing for the release.
Moving unstructured datasets around to operate vector search capabilities can be complex, and Oracle claims its new offering will lessen the load of this process.
“When you try to use a separate vector database, you have to try to maintain data consistency between the vector database and the business database,” Zivanic said. “That's not an easy challenge."

George Fitzmaurice is a former Staff Writer at ITPro and ChannelPro, with a particular interest in AI regulation, data legislation, and market development. After graduating from the University of Oxford with a degree in English Language and Literature, he undertook an internship at the New Statesman before starting at ITPro. Outside of the office, George is both an aspiring musician and an avid reader.
-
Cleo attack victim list grows as Hertz confirms customer data stolen
News Hertz has confirmed it suffered a data breach as a result of the Cleo zero-day vulnerability in late 2024, with the car rental giant warning that customer data was stolen.
By Ross Kelly
-
Lateral moves in tech: Why leaders should support employee mobility
In-depth Encouraging staff to switch roles can have long-term benefits for skills in the tech sector
By Keri Allan
-
‘DIY’ agent platforms are big tech’s latest gambit to drive AI adoption
Analysis The rise of 'DIY' agentic AI development platforms could enable big tech providers to drive AI adoption rates.
By George Fitzmaurice
-
AI agent announcements are a dime a dozen right now – here’s what Oracle thinks it’s doing differently
News Oracle’s latest foray into the world of AI agents will leverage the firm’s strength in infrastructure and come at no additional cost to users.
By George Fitzmaurice
-
NetSuite doubles down on localized AI with UK, EMEA product launches
News Regional product launches aim to address struggles with ESG reporting and surface more data insights for NetSuite’s EMEA customers
By Rory Bathgate
-
Oracle ditches the hype for a straight talking generative AI approach
Analysis Oracle knows it has to box clever in the generative AI race, and its ambitions rest on delivering tangible enterprise use-cases
By George Fitzmaurice
-
IDC MarketScape: Worldwide supply chain Oracle ecosystem services vendor assessment
Whitepaper In-depth assessment of IT consulting providers supporting supply chain management processes
By ITPro
-
Oracle missed the cloud boat - is it doing the same with AI?
Analysis Founder and chairman Larry Ellison says billions will be spent to lure AI companies to Oracle’s cloud, but is it too little too late?
By Richard Speed
-
NetSuite aims to be a ‘global local solution’, set to double down on automation
News The ERP giant is betting that its all-in approach will lure customers in the uniquely-complex EMEA market
By Rory Bathgate
-
NetSuite announces accounts payable automation to boost transfer accuracy and efficiency
News HSBC will facilitate automatic payments for the solution, which uses OCR and ML to improve payment and reconciliation
By Rory Bathgate