Put AI to work for marketing
Use AI to transform your marketing efforts

Find out why AI is essential to transforming marketing– and how to meet customer and employee aspirations that may have seemed unthinkable by combining the capabilities of traditional and generative AI.
Download now
Provided by IBM
Get the ITPro. daily newsletter
Sign up today and you will receive a free copy of our Focus Report 2025 - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.

‘DIY’ agent platforms are big tech’s latest gambit to drive AI adoption

Application enablement in an AI world