The CEO's guide to generative AI: How will you pay for it?
Open the aperture to see the full picture of IT spend


As CEOs rethink business models, job roles, and workflows to capitalize on the full potential of generative AI, they must also carefully consider the broader IT cost implications - and not all of them are obvious.
To help CEOs stay on top of the fast-shifting changes, download this research-backed guide to generative AI, on topics from data security to tech investment strategy to customer experience.
This is part six: Tech spend.
This guide will help CEOs get the most out of their generative AI investments, and how to prioritize projects that give a competitive edge.
Download now to find out more.
Provided by IBM
Get the ITPro daily newsletter
Sign up today and you will receive a free copy of our Future Focus 2025 report - the leading guidance on AI, cybersecurity and other IT challenges as per 700+ senior executives
ITPro is a global business technology website providing the latest news, analysis, and business insight for IT decision-makers. Whether it's cyber security, cloud computing, IT infrastructure, or business strategy, we aim to equip leaders with the data they need to make informed IT investments.
For regular updates delivered to your inbox and social feeds, be sure to sign up to our daily newsletter and follow on us LinkedIn and Twitter.
-
Third time lucky? Microsoft finally begins roll-out of controversial Recall feature
News The Windows Recall feature has been plagued by setbacks and backlash from security professionals
By Emma Woollacott Published
-
The UK government wants quantum technology out of the lab and in the hands of enterprises
News The UK government has unveiled plans to invest £121 million in quantum computing projects in an effort to drive real-world applications and adoption rates.
By Emma Woollacott Published
-
Meta executive denies hyping up Llama 4 benchmark scores – but what can users expect from the new models?
News A senior figure at Meta has denied claims that the tech giant boosted performance metrics for its new Llama 4 AI model range following rumors online.
By Nicole Kobie Published
-
DeepSeek and Anthropic have a long way to go to catch ChatGPT: OpenAI's flagship chatbot is still far and away the most popular AI tool in offices globally
News ChatGPT remains the most popular AI tool among office workers globally, research shows, despite a rising number of competitor options available to users.
By Ross Kelly Published
-
Productivity gains, strong financial returns, but no job losses – three things investors want from generative AI
News Investors are making it clear what they want from generative AI: solid financial and productivity returns, but no job cuts.
By Nicole Kobie Published
-
Legal professionals face huge risks when using AI at work
Analysis Legal professionals at a US law firm have been sanctioned over their use of AI after it was found to have created fake case law.
By Solomon Klappholz Published
-
Future focus 2025: Technologies, trends, and transformation
Whitepaper Actionable insight for IT decision-makers to drive business success today and tomorrow
By ITPro Published
-
Looking to use DeepSeek R1 in the EU? This new study shows it’s missing key criteria to comply with the EU AI Act
News The DeepSeek R1 AI model might not meet key requirements to comply with aspects of the EU AI Act, according to new research.
By Rory Bathgate Published
-
The DeepSeek bombshell has been a wakeup call for US tech giants
Opinion Ross Kelly argues that the recent DeepSeek AI model launches will prompt a rethink on AI development among US tech giants.
By Ross Kelly Published
-
OpenAI unveils its Operator agent to help users automate tasks – here's what you need to know
News OpenAI has made its long-awaited foray into the AI agents space
By Nicole Kobie Published