Nextech AR secures early access to Google’s 3D AR Search Program

Nextech AR Solutions has joined the Google 3D AR Search Program as an early access partner.

Threedy.ai, Nextech’s scalable model-creation platform, is powered by artificial intelligence (AI) and helps customers create 3D product catalogs from 2D images. Its integrated visualization widgets assist businesses in strategizing immersive customer experiences.

Threedy.ai can also stream thousands of 3D visualizations to Google Search, Google Ad Network, and Web AR for Ecommerce.

Per reports, Nextech AR will grant its current Threedy.ai customers exclusive access to Google's 3D AR Search Program. Notable beneficiaries include Kohl’s, Pier 1, Lighting Plus, and Kmart Australia.

Google dominates the search engine space with a 90% market share. With Nextech's 3D models appearing in Google's search program, Threedy.ai partner brands will soon see their products in organic search results.

“3D is becoming an integral part of the online customer journey. 3D/AR experiences are now powering search and discovery, and immersive shopping experiences like virtual try-ons for fashion. 'See it in Your Space' with AR for home furnishing are taking product engagement to the next level,” explained Nima Sarshar, Visual Computing & AI CTO.

Sarshar added: “Threedy.ai is an essential 3D creation platform that automates and scales 3D asset creation. Working with Nextech AR customers, we will be able to build a significant catalog of 3D products that will be indexed for Google Search, and will power our own WebAR/3D and Ad Networks,”

Designed to enhance search and shopping experiences, Google’s AR search program will allow users to map 3D digital objects in their own space while viewing mobile search results.

“Nextech AR is building solutions that connect our customers to billions of people around the world through our AI technology and special partnerships with Google. We are thrilled to work with innovative brands who are focused on the digital transformation of their e-Commerce business with AR shopping. The building blocks for mass adoption of Augmented Reality are taking place,” stated Evan Gappleberg, Nextech AR CEO.