
Christine Horton
Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.
In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.
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Coronavirus creates new challenges for women in tech (and every other industry)
In-depth The pandemic has exacerbated issues for women in an industry where representation is already a problem
By Christine Horton Published
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HP to cut complexity with new partner programme
News HP to offer just two partner tracks and clearer compensation with HP Amplify partner programme
By Christine Horton Published
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Is private equity investment in tech a danger to the channel?
In-depth Analyst Canalys warns that the increase in private investment puts the channel at risk
By Christine Horton Published
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Is the ‘new’ channel a threat to traditional partners?
In-depth Will the ‘shadow channel’ kill off legacy channel players – or have rumours of their impending death been greatly exaggerated?
By Christine Horton Published
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Is sustainability the next big channel play?
In-depth Once seen as little more than a rubber stamping exercise, more companies are now demanding their IT supplier ticks sustainability boxes
By Christine Horton Published
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The channel must start selling sustainability, says Schneider Electric
News Channel businesses will miss out if they can’t fulfil customers’ environmental requirements
By Christine Horton Published
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Millennials in the channel: Is it time to rethink partner programmes?
In-depth Millennials will make up over 50% of the workforce this year – vendors need to reassess incentive programmes for this new type of partner
By Christine Horton Published
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VMware lifts lids on partner programme revamp
News VMware is moving away from transactions by rewarding partners for competencies and services
By Christine Horton Published
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Is the channel struggling with customer experience?
In-depth With companies now competing based on customer experience (CX), how can the channel get it right?
By Christine Horton Published
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Zivver launches in UK with channel play
News Dutch email security firm looks to channel to build presence
By Christine Horton Published
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Is EIM the next big thing for the channel?
In-depth Enterprise information management could be just the ticket for partners looking to branch out
By Christine Horton Published
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MSPs in cybercriminals’ crosshairs
In-depth Can MSPs be expected to protect their customers’ networks and sensitive data if they can’t defend themselves from attack?
By Christine Horton Published
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Why Commvault overhauled its channel programme
In-depth Company’s VP of channel in EMEA says it’s “walking-the-walk” with new partner strategy
By Christine Horton Published
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From IT to OT: What’s the partner opportunity?
In-depth How MSSPs can expand their practices to ensure their customers’ vulnerable OT systems are secure
By Christine Horton Published
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Computacenter sees opportunity in cloud complexity
News Executives say customers struggling to manage cloud environments and spending
By Christine Horton Published
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Modern Web like Black Mirror, says Berners-Lee
News “Nastiness, misogyny and hate speech” are pushing us towards a dystopian future, says Web founder
By Christine Horton Published
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Cloud and data centre builds boost Computacenter product sales
News Product business healthy, says UK MD Neil Hall, who outlines growth for firm’s networking and security practices
By Christine Horton Published
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Why aren't there more women in the channel?
In-depth Is its reputation as a boys' club putting off women from having careers in the channel?
By Christine Horton Published
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Kaseya CEO: “We didn’t sell out”
News Kaseya CEO Fred Voccola claims the software firm decided to invest in growth, unlike market rivals
By Christine Horton Published
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Goodbye channel, hello partner ecosystems
In-depth Whether it's advocate or influencer, is the channel ready for a whole new approach to doing business?
By Christine Horton Published
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HPE hopes to empower solutions architects with latest channel investment
In-depth Firm says it is "flipping the model" by focusing on customer goals first
By Christine Horton Published
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Partner programmes: Is it possible to cut the complexity?
In-depth Channel partners are leaving money on the table as they struggle to stay on top of programme requirements
By Christine Horton Published
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Channel “over-promising and under-delivering”
News Efficiency IT MD talks the problem of non-IT tech purchasers and the opportunities around managing the data centre
By Christine Horton Published
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Living on the edge: How can the channel take advantage of the latest tech trend
News Schneider Electric says mega trend is “a rare opportunity” for channel; expands partner types
By Christine Horton Published
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