Christine Horton
Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.
In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.
Latest articles by Christine Horton
![Schneider Electric logo](https://cdn.mos.cms.futurecdn.net/vJFoJYkGb9rMDVv42eKNF5-320-80.png)
Schneider Electric embraces edge computing with Cisco partnership
By Christine Horton published
News Power specialist sees channel opportunity in edge computing with help from Cisco
![A touchscreen display showing information in line graphs](https://cdn.mos.cms.futurecdn.net/vBXks2AmEd4p7UboJxgvaJ-320-80.jpg)
Scalable Software's sales push to be "entirely channel-led"
By Christine Horton published
In-depth Software vendor to move from direct sales to a partner focus as it seeks new revenues in UK
![Acquisition sign](https://cdn.mos.cms.futurecdn.net/4tt7i7SMXjPWqmh7x72Ln4-320-80.jpg)
Kelway acquires managed services and virtualisation specialist Panacea
By Christine Horton published
News Acquisition of Panacea Services strengthens Kelway’s managed services and virtualisation capabilities and creates a combined business with revenues in excess of £140m.
![young office workers](https://cdn.mos.cms.futurecdn.net/TYcZCnb2MDhuNpBcDVw734-320-80.jpg)
Is the new breed of tech buyer a danger for the channel?
By Christine Horton published
In-depth How the channel can adjust its messaging to accommodate a new generation of LoB IT buyers
![Kaseya Logo](https://cdn.mos.cms.futurecdn.net/KaZ3WTfbAxj8NmhgQ73nbn-320-80.jpg)
Kaseya: Customer-centric attitude fuelling growth
By Christine Horton published
In-depth Kaseya CEO on the company’s turnaround, further acquisitions in 2019 and plans to IPO
![fire](https://cdn.mos.cms.futurecdn.net/hRN5ubmRCNJD7SJXrXrtcF-320-80.jpg)
Carbon Black: Encryption and firewalls are not working
By Christine Horton published
In-depth With cyber criminals now outspending defenders by 10 to one, should customers end their dependency on traditional security?
![Two hands holding a tablet and stylus. Superimposed is a visualisation of a network of hexagonal nodes](https://cdn.mos.cms.futurecdn.net/AFrxom7sMZp2mJEVSLC4YA-320-80.jpg)
Sales and marketing remain major headaches for MSPs
By Christine Horton published
In-depth Research shows small IT firms struggle to develop sales and marketing practices
![change blocks](https://cdn.mos.cms.futurecdn.net/XAY6rBT4pAESdnAvUuoezk-320-80.jpg)
Digital Transformation and the channel
By Christine Horton published
In-depth How can the channel enable and assist their customers on their Digital Transformation journeys?
![crowd of people around table with clouds](https://cdn.mos.cms.futurecdn.net/zpYeDyNqw5Cmu4wt7dGEuE-320-80.jpg)
Multi-cloud stakes "super high" for channel
By Christine Horton published
In-depth Industry disruption poses an "existential threat" for customers who don't understand multi-cloud basics
![An abstract image of pins on a board connected by strings, representing a network](https://cdn.mos.cms.futurecdn.net/w4YefHJfqPfN9bhNNgzZEg-320-80.jpg)
Will connected planning kill off the spreadsheet for good?
By Christine Horton published
In-depth We speak with Anaplan founder Michael Gould about how connected planning is a game-changer for businesses
![Connections on globe](https://cdn.mos.cms.futurecdn.net/mXmPwpHmJfLMHqHFUj85kZ-320-80.jpg)
WWT continues to 'command the channel's centre ground'
By Christine Horton published
In-depth Channel powerhouse World Wide Technology (WWT) attributes its remarkable European growth to offering an alternative to VARs and SIs
![Magazines on a stand in a store](https://cdn.mos.cms.futurecdn.net/tJLtubmSMygkbuzFPJwxZB-320-80.jpg)
Print market 'must be prepared for disruption'
By Christine Horton published
In-depth What does an increasingly digital landscape mean for the print channel?
!["Digital transformation" in front of a person in an office](https://cdn.mos.cms.futurecdn.net/BtpYsTQkiKzg6QTj2p989L-320-80.jpg)
Digital transformation: How to avoid the pitfalls
By Christine Horton published
In-depth Most digital transformation projects end in failure, so how can you help steer customers in the right direction?
![Foxconn building](https://cdn.mos.cms.futurecdn.net/43nJpwadJWyVUNYYbbRwR3-320-80.jpg)
Buoyed by investment, Sharp reveals a new edge
By Christine Horton published
In-depth Stuart Sykes reveals how Foxconn's acquisition of Sharp has put the vendor back into the black
![A blue 2D head in profile made up of binary and circuit boards](https://cdn.mos.cms.futurecdn.net/HjwCxxRPJrFz3ngedPPsTW-320-80.jpg)
Artificial Intelligence: Separating hype from reality
By Christine Horton published
In-depth With a wave of AI adoption predicted over the next few years, we ask what it means for businesses
![Networks servers](https://cdn.mos.cms.futurecdn.net/bQEfqw3ZrGAEWJExJrRGNd-320-80.jpg)
Q&A: Adam Tarbox, director of partners and pathways UK&I, NetApp
By Christine Horton published
News Channel Pro speaks with NetApp’s UK channel chief about the vendor’s plans for 2018
![A light blue padlock, closed, set in a light blue circle on a dark blue-black background](https://cdn.mos.cms.futurecdn.net/3MGAZUpHZnhbVREdhNXuZ4-320-80.jpg)
Automated security – the next big thing for the channel
By Christine Horton published
In-depth Will AI and machine learning force businesses take a prescriptive approach to threats?
![Managed security service provider man in suit behind virtual icons](https://cdn.mos.cms.futurecdn.net/PHRbXgcTTmpDqJH8NGUQAA-320-80.jpg)
Security: The rising star of MSP portfolios
By Christine Horton published
In-depth Mounting threats, new regulation and an increasing skills gap are fuelling growth for managed security
![HP logo on the front of a glass building](https://cdn.mos.cms.futurecdn.net/tBYUY2oFjm8vpy4bHSL597-320-80.jpg)
HP credits channel partners for sales turnaround
By Christine Horton published
News “A year ago, nobody could have imagined what you’ve done,” HP execs tell partners
![A folder labelled "GDPR Compliance" on a desk](https://cdn.mos.cms.futurecdn.net/wfsFfgqvSNAyH9bZ9Rp3TL-320-80.jpg)
GDPR: What is the channel’s role?
By Christine Horton published
In-depth What are the opportunities for the channel around GDPR, and how can they ensure their customers are compliant by May 2018?
![Rendering of a server rack, with blue light coming from the units](https://cdn.mos.cms.futurecdn.net/XLcEZFcsmNMbZFDZvM5wuG-320-80.jpg)
All Flash: The opportunity for the channel
By Christine Horton published
In-depth From IoT to AI and beyond, new tech trends are driving up demand for flash storage
![question mark](https://cdn.mos.cms.futurecdn.net/n6gAhExTop8HbNGBTVLzqH-320-80.jpg)
Distribution: Is there any place left for the traditional distie?
By Christine Horton published
In-depth With box shifting out of fashion and the arrival of cloud, are distributors struggling to deliver value to their customers?
![Kaseya Logo](https://cdn.mos.cms.futurecdn.net/KaZ3WTfbAxj8NmhgQ73nbn-320-80.jpg)
Q&A: Fred Voccola, CEO, Kaseya
By Christine Horton published
Opinion “We are one of the few software companies in this space that doesn’t screw the customer over”
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