
Christine Horton
Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.
In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.
-
Scalable Software's sales push to be "entirely channel-led"
In-depth Software vendor to move from direct sales to a partner focus as it seeks new revenues in UK
By Christine Horton Published
In-depth -
Kelway acquires managed services and virtualisation specialist Panacea
News Acquisition of Panacea Services strengthens Kelway’s managed services and virtualisation capabilities and creates a combined business with revenues in excess of £140m.
By Christine Horton Published
News -
Is the new breed of tech buyer a danger for the channel?
In-depth How the channel can adjust its messaging to accommodate a new generation of LoB IT buyers
By Christine Horton Published
In-depth -
Kaseya: Customer-centric attitude fuelling growth
In-depth Kaseya CEO on the company’s turnaround, further acquisitions in 2019 and plans to IPO
By Christine Horton Published
In-depth -
Carbon Black: Encryption and firewalls are not working
In-depth With cyber criminals now outspending defenders by 10 to one, should customers end their dependency on traditional security?
By Christine Horton Published
In-depth -
Sales and marketing remain major headaches for MSPs
In-depth Research shows small IT firms struggle to develop sales and marketing practices
By Christine Horton Published
In-depth -
Digital Transformation and the channel
In-depth How can the channel enable and assist their customers on their Digital Transformation journeys?
By Christine Horton Published
In-depth -
Multi-cloud stakes "super high" for channel
In-depth Industry disruption poses an "existential threat" for customers who don't understand multi-cloud basics
By Christine Horton Published
In-depth -
Will connected planning kill off the spreadsheet for good?
In-depth We speak with Anaplan founder Michael Gould about how connected planning is a game-changer for businesses
By Christine Horton Published
In-depth -
WWT continues to 'command the channel's centre ground'
In-depth Channel powerhouse World Wide Technology (WWT) attributes its remarkable European growth to offering an alternative to VARs and SIs
By Christine Horton Published
In-depth -
Print market 'must be prepared for disruption'
In-depth What does an increasingly digital landscape mean for the print channel?
By Christine Horton Published
In-depth -
Digital transformation: How to avoid the pitfalls
In-depth Most digital transformation projects end in failure, so how can you help steer customers in the right direction?
By Christine Horton Published
In-depth -
Buoyed by investment, Sharp reveals a new edge
In-depth Stuart Sykes reveals how Foxconn's acquisition of Sharp has put the vendor back into the black
By Christine Horton Published
In-depth -
Artificial Intelligence: Separating hype from reality
In-depth With a wave of AI adoption predicted over the next few years, we ask what it means for businesses
By Christine Horton Published
In-depth -
Q&A: Adam Tarbox, director of partners and pathways UK&I, NetApp
News Channel Pro speaks with NetApp’s UK channel chief about the vendor’s plans for 2018
By Christine Horton Published
News -
Automated security – the next big thing for the channel
In-depth Will AI and machine learning force businesses take a prescriptive approach to threats?
By Christine Horton Published
In-depth -
Security: The rising star of MSP portfolios
In-depth Mounting threats, new regulation and an increasing skills gap are fuelling growth for managed security
By Christine Horton Published
In-depth -
HP credits channel partners for sales turnaround
News “A year ago, nobody could have imagined what you’ve done,” HP execs tell partners
By Christine Horton Published
News -
GDPR: What is the channel’s role?
In-depth What are the opportunities for the channel around GDPR, and how can they ensure their customers are compliant by May 2018?
By Christine Horton Published
In-depth -
All Flash: The opportunity for the channel
In-depth From IoT to AI and beyond, new tech trends are driving up demand for flash storage
By Christine Horton Published
In-depth -
Distribution: Is there any place left for the traditional distie?
In-depth With box shifting out of fashion and the arrival of cloud, are distributors struggling to deliver value to their customers?
By Christine Horton Published
In-depth -
Q&A: Fred Voccola, CEO, Kaseya
Opinion “We are one of the few software companies in this space that doesn’t screw the customer over”
By Christine Horton Published
Opinion -
The importance of partner specialisation
In-depth In a crowded market, specialisation is key to standing out
By Christine Horton Published
In-depth -
Hyperconvergence: What’s the opportunity?
In-depth Is hyperconvergence more than a buzzword? How can the channel profit from the next big tech trend?
By Christine Horton Published
In-depth