
Christine Horton
Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.
In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.
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SimpliVity CEO plays it cool as hyperconvergence heats up
News SimpliVity CEO Doron Kempel talks rivals, IPOs and why everyone wants to cash in on hyperconvergence
By Christine Horton Published
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Extreme Networks unveils new distribution model
News Networking vendor explains “rationalisation” of distributors in UK
By Christine Horton Published
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Tegile CEO rejects Nimble All-Flash threat
News Storage vendor claims it stands above its competition due to feature set
By Christine Horton Published
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Druva moves to MSP model with first signings
News Vendor recruits MSP partners following programme launch
By Christine Horton Published
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Ingram Micro introduces new cloud services
News Ingram Micro new services to get channel selling cloud; offers update on Odin acquisition
By Christine Horton Published
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Wearable Technology: A Quick Guide
In-depth Everyone's talking about wearables, but where's the potential for profit?
By Christine Horton Published
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Nimble Storage offers channel partners All-Flash opportunity
News Nimble Storage throws hat into the ring with All-Flash line-up, says channel will no longer lose deals
By Christine Horton Published
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Autotask debuts file sync and share partner programme
News Autotask launches partner programme with first channel sales-only product
By Christine Horton Published
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Sage: We’re committed to growing channel sales
News Sage talks need to simplify relationship with channel and move to cloud
By Christine Horton Published
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Aerohive teases partner programme changes
News Wireless vendor set to launch new channel programme; says it’s signing up “nervous” Aruba partners
By Christine Horton Published
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WatchGuard details channel investment
News Security vendor talks investment in partner rebates, tools
By Christine Horton Published
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F5 Networks readies channel programme for MSPs
News F5 Networks Neill Burton talks “very different” crop of new channel partners
By Christine Horton Published
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Citrix to re-jig distributor funding
News Citrix looks to create “consistent” distribution programme across all geographies
By Christine Horton Published
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Citrix unveils back to basics strategy
News Citrix to focus on core product lines to ignite channel sales
By Christine Horton Published
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Kiwi ERP specialist Greentree spreads roots in UK
News Software vendor looks to take on rivals in midmarket; talks channel recruitment
By Christine Horton Published
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ConnectWise to ramp up European business
News US firm looks to increase international business by 150%; responds to Kaseya customer claims
By Christine Horton Published
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Egnyte details EMEA channel strategy
News Egnyte’s new channel director talks building indirect sales across Europe
By Christine Horton Published
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HPE: Let us help with your separation
News HPE CEO Meg Whitman announced new services practice to help with acquisitions and splits
By Christine Horton Published
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Imerja acquired by Intercity Technology
News Intercity Technology announces acquisition of Bolton-based Imerja for undisclosed sum
By Christine Horton Published
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Matthews reveals Fujitsu channel plans
News Fujitsu sales exec targets ‘Championship’ level partners as part of new channel first strategy
By Christine Horton Published
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Fujitsu outlines go-to-market changes
News Fujitsu Forum 2015: vendor says restructure will help it gain foothold in global organisations
By Christine Horton Published
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Infor reveals cloud ambitions
News Enterprise software vendor invests in bringing channel to the cloud
By Christine Horton Published
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Infor to grow channel by a third
News Infor launches partner recruitment drive; unveils cloud initiatives including new compensation model
By Christine Horton Published
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Sage debuts simplified partner programme
News New programme supports on-premise, hybrid and cloud strategies
By Christine Horton Published
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