Christine Horton
Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.
In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.
Latest articles by Christine Horton
SimpliVity: Channel must jump on hyperconverged train now
By Christine Horton published
News Channel exec urges partners to get in early to get most traction with customers
SimpliVity CEO plays it cool as hyperconvergence heats up
By Christine Horton published
News SimpliVity CEO Doron Kempel talks rivals, IPOs and why everyone wants to cash in on hyperconvergence
Extreme Networks unveils new distribution model
By Christine Horton published
News Networking vendor explains “rationalisation” of distributors in UK
Tegile CEO rejects Nimble All-Flash threat
By Christine Horton published
News Storage vendor claims it stands above its competition due to feature set
Druva moves to MSP model with first signings
By Christine Horton published
News Vendor recruits MSP partners following programme launch
Ingram Micro introduces new cloud services
By Christine Horton published
News Ingram Micro new services to get channel selling cloud; offers update on Odin acquisition
Wearable Technology: A Quick Guide
By Christine Horton published
In-depth Everyone's talking about wearables, but where's the potential for profit?
Nimble Storage offers channel partners All-Flash opportunity
By Christine Horton published
News Nimble Storage throws hat into the ring with All-Flash line-up, says channel will no longer lose deals
Autotask debuts file sync and share partner programme
By Christine Horton published
News Autotask launches partner programme with first channel sales-only product
Sage: We’re committed to growing channel sales
By Christine Horton published
News Sage talks need to simplify relationship with channel and move to cloud
Aerohive teases partner programme changes
By Christine Horton published
News Wireless vendor set to launch new channel programme; says it’s signing up “nervous” Aruba partners
WatchGuard details channel investment
By Christine Horton published
News Security vendor talks investment in partner rebates, tools
F5 Networks readies channel programme for MSPs
By Christine Horton published
News F5 Networks Neill Burton talks “very different” crop of new channel partners
Citrix to re-jig distributor funding
By Christine Horton published
News Citrix looks to create “consistent” distribution programme across all geographies
Citrix unveils back to basics strategy
By Christine Horton published
News Citrix to focus on core product lines to ignite channel sales
Kiwi ERP specialist Greentree spreads roots in UK
By Christine Horton published
News Software vendor looks to take on rivals in midmarket; talks channel recruitment
ConnectWise to ramp up European business
By Christine Horton published
News US firm looks to increase international business by 150%; responds to Kaseya customer claims
Egnyte details EMEA channel strategy
By Christine Horton published
News Egnyte’s new channel director talks building indirect sales across Europe
HPE: Let us help with your separation
By Christine Horton published
News HPE CEO Meg Whitman announced new services practice to help with acquisitions and splits
Imerja acquired by Intercity Technology
By Christine Horton published
News Intercity Technology announces acquisition of Bolton-based Imerja for undisclosed sum
Matthews reveals Fujitsu channel plans
By Christine Horton published
News Fujitsu sales exec targets ‘Championship’ level partners as part of new channel first strategy
Fujitsu outlines go-to-market changes
By Christine Horton published
News Fujitsu Forum 2015: vendor says restructure will help it gain foothold in global organisations
Infor reveals cloud ambitions
By Christine Horton published
News Enterprise software vendor invests in bringing channel to the cloud
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