
Christine Horton
Christine is a tech journalist with over 20 years experience writing about IT, half of which has been spent exclusively covering the IT sales channel. From 2006-2009 she worked as the editor of Channel Business, before moving on to ChannelPro where she was editor and, latterly, senior editor.
In her role at ChannelPro, she oversaw the day-to-day running of the site, including both writing and editing content, commissioning specialist writers, attending key industry and vendor events, and generally building her expertise in the field.
Since 2016, she has been a freelance writer, editor, and copywriter and continues to cover the channel in addition to broader IT themes, notably cloud and security. Her work for ChannelPro since moving into freelance work has included analysis of the changing trends of how vendors work with their channel partners, their role in increasing sustainability in the IT sector, and breaking news. She has also written more broadly for ITPro on the topic of the challenges faced by women in tech, as well as women working in the IT channel.
In addition to writing, copywriting and editing, Christine provides media training, with a particular focus on explaining what the channel is and why it’s important to businesses.
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Pure Storage focuses on channel training
News Pure Storage focuses on training up partners to take on legacy storage rivals
By Christine Horton Published
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EMC looks to reduce friction within Federation
News Canalys: EMC talks launch of Federation Ready channel programme
By Christine Horton Published
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EMC: BPP is fair to all partners
News Canalys: EMC addresses issue of revenue thresholds; talks merging two programmes in 2016
By Christine Horton Published
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Spiceworks: A different kind of IT company?
News SpiceWorld showcases a less-traditional way of selling software that’s attracting fans
By Christine Horton Published
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ShoreTel unveils simplified partner programme
News ShoreTel to enable and reward partners equally for cloud, on-premise and hybrid sales
By Christine Horton Published
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SMART brings ClaaS to education
News SMART Technologies launches technology as-a-service to UK schools
By Christine Horton Published
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HP previews programme changes following split
News HP Inc.’s channel chief outlines changes to partner programme for 2016
By Christine Horton Published
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Palo Alto to overhaul global partner programme
News Palo Alto Networks EMEA channel chief previews changes to programme and partnering
By Christine Horton Published
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Code42 courts IT security channel
News Code42 on lookout for security VARs after expanding SaaS offering
By Christine Horton Published
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CensorNet announces UK channel push
News New investment funds channel expansion for UK security vendor
By Christine Horton Published
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Wick Hill appointed distributor for Avecto
News British security vendor Avecto adds Wick Hill to distribution line-up
By Christine Horton Published
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Box talks opportunities with IBM
News Box targets ECM market with IBM; courts global SIs as it eyes large enterprise
By Christine Horton Published
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Kaseya CEO: “We lost our way”
News New Kaseya CEO admits to mistakes with MSPs, also singles out competitors’ ‘false claims’
By Christine Horton Published
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Arrow and Westcon pass Pulse Secure distie review
News Avnet dropped as Arrow and Westcon selected to work with Juniper spin-off
By Christine Horton Published
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Kemp formalises UK channel programme
News US vendor offers partners structured rewards, deal registration, MDF
By Christine Horton Published
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Intel Security overhauls partner programme
News Intel Security unveils changes to deal registration, tiered pricing and new partner levels
By Christine Horton Published
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Nimble Storage CEO sticks it to rivals
News Vasudevan: “No longer a dogfight” as customers look for alternative to incumbents
By Christine Horton Published
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Black Duck looks to get partners in a row
News Partner recruitment spearheaded by Citrix veteran Kevin Bland
By Christine Horton Published
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StorMagic commits to channel-only sales
News Virtual SAN firm promises indirect sales only with launch of global channel programme
By Christine Horton Published
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Lexmark helps partners move to managed print
News Lexmark launches scheme to help partners sell managed print; targets SMB opportunity
By Christine Horton Published
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CEO Simon Church quits NTT Com Security
News Church and CFO Heiner Luntz replaced in C-level shake-up
By Christine Horton Published
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Westcoast bolsters mobility portfolio with Aerohive
News Aerohive adds third distie to UK line-up
By Christine Horton Published
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Channel Data Management – the next big thing?
Opinion Opinion: With only 10 percent of vendors using CDM, is the channel missing a trick?
By Christine Horton Published
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Xirrus re-launches channel programme
News Xirrus targets Aruba resellers in latest channel recruitment drive
By Christine Horton Published
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