George Fitzmaurice
George Fitzmaurice is a staff writer at ITPro, ChannelPro, and CloudPro, with a particular interest in AI regulation, data legislation, and market development. After graduating from the University of Oxford with a degree in English Language and Literature, he undertook an internship at the New Statesman before starting at ITPro. Outside of the office, George is both an aspiring musician and an avid reader.
Latest articles by George Fitzmaurice
![Data center concept image showing flowing lines of line signifying data flows and power.](https://cdn.mos.cms.futurecdn.net/KiVd5BMWAVGRbQvY5YBWcX-320-80.jpg)
Power supply shortages are a ticking time bomb for data center operators
By George Fitzmaurice published
News Two-fifths (40%) of data centers will face constraints in power availability by 2027.
![VMware and Broadcom logos displayed on a laptop screen against a black background.](https://cdn.mos.cms.futurecdn.net/95gbTJifX2VTWuxfT2XwJd-320-80.jpg)
Broadcom claims it’s been able to solve most of its customer issues following VMware acquisition
By George Fitzmaurice published
News Joe Baguley says the firm has been walking customers through license changes and explaining the value of VMware
![Cloud computing concept image showing multiple cloud symbols interlinked on a digital interface.](https://cdn.mos.cms.futurecdn.net/R44C3u4JKWs2KDSqtSXzLh-320-80.jpg)
Cloud repatriation may be nipping at hyperscaler market share, but it’s a boon for VMware
By George Fitzmaurice published
News The firm’s private cloud offerings put it in a strong position to aid customers moving workloads out of the public cloud – but repatriation can’t be the only conversation
![VMware Explore branding pictured at the conference center in Barcelona, Spain, on Tuesday 5th November, 2024.](https://cdn.mos.cms.futurecdn.net/8Lh6B4fzQMUP4KmmaLWt2A-320-80.jpg)
VMware Explore 2024 live: All the news and updates as they happen
By George Fitzmaurice last updated
Live Blog ITPro is live on the ground in Barcelona for VMware Explore 2024 – keep tabs on all the news, updates, and announcements in our rolling coverage
![Drew Houston, chief executive officer and co-founder of Dropbox, speaks during an event in San Francisco, California, U.S.](https://cdn.mos.cms.futurecdn.net/k9TAYT3oJdZwH2CxjFKpci-320-80.jpg)
Dropbox layoffs continue as firm cuts another 20% of staff
By George Fitzmaurice published
News The firm cited difficulties transitioning to its next phase of growth under its current structure
![Concept image of Microsoft's wooden data center design plans, with cross-laminated timber façade and glass windows.](https://cdn.mos.cms.futurecdn.net/2u3KmnJM7YKZyP4Vucx4sW-320-80.jpg)
Microsoft wants to drastically cut carbon emissions, so it’s building data centers with wood
By George Fitzmaurice published
News Steel and concrete are among some of Microsoft’s most significant sources of carbon emissions
![UK Chancellor Rachel Reeves pictured at Downing Street, London, ahead of the UK Autumn Budget on 30th October 2024.](https://cdn.mos.cms.futurecdn.net/YmGVnoS6EyX5SUwTH6uQh4-320-80.jpg)
Tech sector left wanting after UK budget overlooks key industry concerns
By George Fitzmaurice published
News The government announced more network investment, but concerns have been raised over a lack of focus on critical areas
![Microsoft executives, including CEO Satya Nadella, president Brad Smith, and CFO Amy Hood, pictured at the company's annual shareholder meeting in 2017.](https://cdn.mos.cms.futurecdn.net/VjJz5gzKNTKXVpoe5ShDDd-320-80.jpg)
Data center constraints pinch as Microsoft reports soaring AI demand
By George Fitzmaurice published
News The firm’s CEO Satya Nadella remained confident that supply and demand would start matching up later in the fiscal year
![The VMware logo pictured at Mobile World Congress in March 2023](https://cdn.mos.cms.futurecdn.net/ydraJTUiJGz6j3KBm2G4z3-320-80.jpg)
VMware needs to win back trust – and VMware Explore Barcelona 2024 is its chance to do so
By George Fitzmaurice published
Analysis After a year of heavily criticized messaging, VMware will need to hit reset and prove it can meet customer needs and demands
![Hybrid work concept image showing man working from home while in a Zoom call with coworkers on laptop.](https://cdn.mos.cms.futurecdn.net/g8pWYRer8fptyD7ahYmwoi-320-80.jpg)
Firms with remote working options record better financial performance
By George Fitzmaurice published
News The data could make remote work more attractive to execs who’ve been hammering away on RTO mandates
![The Fiverr logo (the word "Fiverr" in white, lower case serif font on a green circle) shown on a phone sitting on a green surface. In the top left corner, the corner of a white computer keyboard can be seen, with only the arrow keys visible.](https://cdn.mos.cms.futurecdn.net/vjtAfbfTtBYeguFNyPNqHj-320-80.jpg)
Does anyone care if you use AI? Fiverr doesn’t think so
By George Fitzmaurice published
Opinion The freelance marketplace’s latest marketing campaign feels like a reductive take on an unpredictable technology
![Generative AI large language model (LLM) concept image showing a digitized human brain with light points protruding.](https://cdn.mos.cms.futurecdn.net/BLomQ4aQk2epAVZd5xrp8S-320-80.jpg)
Why agentic AI will be a huge money-spinner for big tech providers
By George Fitzmaurice published
News This latest trend in AI promises to fully automate tasks and workflows, and many firms are already looking to cash in
![Attendees pictured walking past the Microsoft logo at Web Summit 2019 in Lisbon, Portugal.](https://cdn.mos.cms.futurecdn.net/2ZqQxnwLWmkdKsZoNBtY6e-320-80.jpg)
Microsoft slams Google’s ‘shadow campaigns’ as feud over cloud regulation escalates
By George Fitzmaurice published
News Google is being accused of creating an “astroturf” organization that is driven by ulterior motives
![Female software developer using AI coding tools on a desktop computer with colleagues in background in an open plan office space.](https://cdn.mos.cms.futurecdn.net/CC249pBxH82zX3YQ6i6kB7-320-80.jpg)
Not all developers are sold on AI coding tools
By George Fitzmaurice last updated
News Many software developers have concerns over the quality and security of AI-generated code despite marked productivity boosts
![Logo and branding of Anthropic, developer of the Claude 3.5 Sonnet model and other Claude AI model ranges, displayed on a smartphone in foreground with logo blurred in background.](https://cdn.mos.cms.futurecdn.net/bYJsu2ZmRfq8zRUyRJXpBA-320-80.jpg)
Industry body hits out at CMA following launch of Google, Anthropic merger probe
By George Fitzmaurice published
News Industry stakeholders think the probe will negatively impact innovation and growth in the UK’s AI sector
![Boardroom meeting with executives discussing business issues, including CTO, CISO, CIO, and CEO.](https://cdn.mos.cms.futurecdn.net/gqdmGjXWt9Nfgkpxi3XDqc-320-80.jpg)
ROI from AI projects has nosedived – how can IT leaders deliver success?
By George Fitzmaurice published
News Return on investment (ROI) from AI has plummeted over the last three years, and the issue rests on how enterprises are maximizing the use of their data.
![Hybrid work concept image showing man working from home while in a Zoom call with coworkers on laptop.](https://cdn.mos.cms.futurecdn.net/g8pWYRer8fptyD7ahYmwoi-320-80.jpg)
Staff working from home tend to be higher earners, but they also experience lower wage growth
By George Fitzmaurice last updated
News Hybrid work ultimately leaves most staff on even footing, according to a new study
![Marc Benioff, chief executive officer of Salesforce, speaks during a keynote at the 2024 Dreamforce conference in San Francisco, California, US, on Tuesday, Sept. 17, 2024.](https://cdn.mos.cms.futurecdn.net/sVNWn2diJk3TJiPCd8nV34-320-80.jpg)
Salesforce CEO Marc Benioff hits out at Microsoft Copilot once again
By George Fitzmaurice published
News He has accused the tool of being inaccurate, insecure, and little better than a Microsoft assistant almost 30 years older
![The Microsoft logo is on display at the Mobile World Congress in Barcelona, Spain, on February 26, 2024](https://cdn.mos.cms.futurecdn.net/7PmCKHFxj4vjsMsEeDN7Tb-320-80.jpg)
UK government inks five-year cloud and AI deal with Microsoft
By George Fitzmaurice published
News The move is aimed at increasing innovation and efficiency throughout the UK public sector
![Mark Zuckerberg, chief executive officer of Meta, pictured during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept 25 2024.](https://cdn.mos.cms.futurecdn.net/GdsxfxRnbxSSmNbk2CYSVD-320-80.jpg)
Want to call yourself a real tech company? Mark Zuckerberg says get a technical CEO
By George Fitzmaurice published
News Firms without enough technical representation can’t truly call themselves tech companies, according to Mark Zuckerberg
![A hand on a keyboard in a dark room](https://cdn.mos.cms.futurecdn.net/ZCsZjR3vKiA3rUPRWJ84EC-320-80.jpg)
Feeling safe with that complicated password? Think again, security experts say
By George Fitzmaurice last updated
News Password complexity affects user memorability and can inadvertently foster complacency and unsafe practices
![Job interview concept image showing two individuals shaking hands in an office.](https://cdn.mos.cms.futurecdn.net/B7qJp7rFGiBhFTEgYvb8sn-320-80.jpg)
UK jobseekers could be using AI to beef up CVs – here’s why you really shouldn’t do that
By George Fitzmaurice published
News Some applicants are using the technology to exaggerate skills on CVs, cover letters, and assessments
![AMD logo pictured at Mobile World Congress (MWC) in 2023.](https://cdn.mos.cms.futurecdn.net/4Bi5rJ6Ry3iDaKTqMpCL6L-320-80.jpg)
AMD and Intel’s new x86 advisory group looks to tackle Arm, but will it succeed?
By George Fitzmaurice published
News The pair will look to make x86 CPU architecture more interoperable
Get the ITPro. daily newsletter
Receive our latest news, industry updates, featured resources and more. Sign up today to receive our FREE report on AI cyber crime & security - newly updated for 2024.