George Fitzmaurice
George Fitzmaurice is a staff writer at ITPro, ChannelPro, and CloudPro, with a particular interest in AI regulation, data legislation, and market development. After graduating from the University of Oxford with a degree in English Language and Literature, he undertook an internship at the New Statesman before starting at ITPro. Outside of the office, George is both an aspiring musician and an avid reader.
Latest articles by George Fitzmaurice
![Data center server room with server racks in dark blue coloring.](https://cdn.mos.cms.futurecdn.net/zvMixgtSiPkfeddf5wXCnP-320-80.jpg)
Environmental product declarations are the latest big tech obsession in the fight to improve data center sustainability
By George Fitzmaurice published
News EPDs could play a key role in helping data center operators keep on top of sustainability metrics
![Multi-cloud concept art showing digital cloud symbol surrounded by several other cloud symbols.](https://cdn.mos.cms.futurecdn.net/6zvLhxX6fpdjzFD8FCfGAN-320-80.jpg)
IT leaders feel ‘rushed’ to the cloud – here’s why slow and steady wins the race
By George Fitzmaurice published
Analysis New research suggests a growing disconnect between those pushing for cloud migrations and staff tasked with carrying out migrations
![Attendees pictured walking past the Microsoft logo at Web Summit 2019 in Lisbon, Portugal.](https://cdn.mos.cms.futurecdn.net/2ZqQxnwLWmkdKsZoNBtY6e-320-80.jpg)
Diversity measures no longer “business critical” at Microsoft, internal emails suggest
By George Fitzmaurice published
News Microsoft is facing internal backlash after laying off staff in diversity and equality roles
![EU flags fly outside the union headquarters in Brussels, Belgium.](https://cdn.mos.cms.futurecdn.net/qnGSwbfzp9zTsFt2t49oUT-320-80.jpg)
The clock is ticking for firms to comply with the EU AI Act – here’s what you need to know
By George Fitzmaurice published
News The EU AI Act will come into force at the start of August before a phased two-year rollout begins
![WhatsApp business logo and branding pictured on the Apple App Store page.](https://cdn.mos.cms.futurecdn.net/n8kraEjCLEFDeb6kaZipZ7-320-80.jpg)
WhatsApp Business prices are set to change – here's what you need to know
By George Fitzmaurice published
News This is the first rate change for WhatsApp Business users since it adopted category-based pricing over a year ago
![HubSpot logo pictured at INBOUND 2023 conference in Boston.](https://cdn.mos.cms.futurecdn.net/u2voF7QsGfisFuASqqpRqc-320-80.jpg)
Alphabet's HubSpot acquisition is dead in the water
By George Fitzmaurice published
News Valued at just over $25 billion, the HubSpot acquisition would've been Alphabet's biggest-ever deal and marked a major foray into the CRM market
![The logo of Amazon Web Services (AWS), which recently launched the new AWS App Studio platform, pictured in the exhibitor hall at AWS re:Invent 2022 in Las Vegas, Nevada.](https://cdn.mos.cms.futurecdn.net/MjpqXPkbyVoxVruG2qWPs5-320-80.jpg)
AWS App Studio lets users create custom applications in minutes using AI
By George Fitzmaurice published
News The new AWS App Studio platform will come with built-in governance tools to maintain oversight over application development
![Anthropic CEO Dario Amodei pictured at the VivaTech conference in Paris, France.](https://cdn.mos.cms.futurecdn.net/VRrfVs2V9muL2SsoaRfQjM-320-80.jpg)
AI model training costs are going to spiral out of control
By George Fitzmaurice published
News The Anthropic chief executive thinks AI training costs are going to skyrocket in the race to secure the most powerful model
![Data center devirtualization concept image showing a data center server room.](https://cdn.mos.cms.futurecdn.net/fGfWrfvAznpWcLfXSCdZmk-320-80.jpg)
VMware license changes could spark a wave of data center 'devirtualization'
By George Fitzmaurice published
News The increased costs associated with Broadcom’s VMware acquisition is one of the key drivers behind this predicted shift
![Dr Peter Kyle, the UK's new secretary of state for Science, Innovation, and Technology, pictured at Whitehall.](https://cdn.mos.cms.futurecdn.net/4di5i9cRvQe9LFAxrPirpS-320-80.jpg)
Who is Peter Kyle, the UK's new technology secretary, and what are his plans for the future of the sector?
By George Fitzmaurice published
News Peter Kyle, the government's new technology secretary, has made his stance clear on AI legislation and the future of the DSIT
![Floppy disks pictured lined up against a red colored backdrop.](https://cdn.mos.cms.futurecdn.net/vQn44vvMaHiWzBJANLfZFF-320-80.jpg)
Japan finally wins the “war on floppy disks”
By George Fitzmaurice published
News Japan has finally declared victory in its war against floppy disks, three years after embarking on a program to phase out their use
![The Microsoft logo is illuminated on a wall during a Microsoft launch event to introduce the new Microsoft Surface laptop and Windows 10 S operating system, May 2, 2017 in New York City](https://cdn.mos.cms.futurecdn.net/zYGeXyrSuvL5DtJn9esswP-320-80.jpg)
Microsoft agrees to pay $14 million to settle alleged breach of California workplace regulations
By George Fitzmaurice published
News Microsoft was leveled with accusations of worker discrimination based on their use of protected leave
![Flag of Indonesia flying in the wind against a backdrop of a blue sky with light clouds.](https://cdn.mos.cms.futurecdn.net/ZGhWeJPnoHWCwjQosL3F4N-320-80.jpg)
Cyber attack on Indonesian data center prompts national audit
By George Fitzmaurice last updated
News The disastrous data center breach has prompted a national audit to bolster cyber resilience
![Meta CEO Mark Zuckerberg speaks about the new Facebook News feature at the Paley Center For Media on October 25, 2019 in New York City.](https://cdn.mos.cms.futurecdn.net/GCsGe3GknekAADBVCPPCHE-320-80.jpg)
‘I find it a pretty big turnoff’ — Why Mark Zuckerberg thinks closed source AI competitors are harming the industry
By George Fitzmaurice published
News Mark Zuckerberg framed Meta as the leading open source alternative on the AI market in a recent interview
![C-suite executives in an open plan office space discussing AI strategy plans.](https://cdn.mos.cms.futurecdn.net/SbReddXybRDUpfjmS5jrRA-320-80.jpg)
Businesses still don’t know who’s accountable for AI at executive level
By George Fitzmaurice published
News Executives are unclear on where the buck stops in terms of AI management
![Dell Technologies logo displayed on the exterior of the new Dell research and development facility on October 19, 2011 in Santa Clara, California.](https://cdn.mos.cms.futurecdn.net/opPnBz23mHthU54KJWJSU6-320-80.jpg)
Dell Technologies told remote workers they’ll miss out on promotions unless they return to the office – staff said they’re willing to take the risk
By George Fitzmaurice published
News Attempts by Dell Technologies to drive employees back into the office show no sign of being effective as flexible work remains popular across the board
![Microsoft Teams app pictured on a laptop screen.](https://cdn.mos.cms.futurecdn.net/bUeyq2xgekaLs4yCML55K9-320-80.jpg)
Microsoft breached EU antitrust rules with Teams bundling practices – now it could face a hefty fine
By George Fitzmaurice published
News The EU has levelled a statement of objections at Microsoft as part of its ongoing antitrust investigation
![California republic flag pictured in San Francisco with blue skies in background.](https://cdn.mos.cms.futurecdn.net/QKuyzkMfnyaKKyHdRjbNdB-320-80.jpg)
Lawmakers and startups lock horns over California AI legislation
By George Fitzmaurice last updated
News Regulators run the risk of alienating tech companies with stringent oversight requirements, critics claim
![Cyber security debt concept image showing multi-colored padlock on top of a circuit board.](https://cdn.mos.cms.futurecdn.net/N4WVcRaCErmRhmpfH6yn96-320-80.jpg)
Indonesian data center hack disrupts critical public services
By George Fitzmaurice published
News Threat actors are seeking an $8 million ransom after taking down government systems
![OpenAI CEO Sam Altman pictured during A Year In TIME at The Plaza Hotel on December 12, 2023 in New York City.](https://cdn.mos.cms.futurecdn.net/U6B25WV2BFCRC4UaquFCwd-320-80.jpg)
OpenAI's latest acquisition shows it's chasing a growing enterprise trend
By George Fitzmaurice published
News OpenAI will look to bolster enterprise AI development as part of the move
![The crowd at Pure Storage's annual conference Pure Accelerate 2024, watching the opening keynote in Las Vegas. Decorative: The crowd is lit in orange and pink lighting.](https://cdn.mos.cms.futurecdn.net/HYqh4vifFmK8M3AAyoLDjm-320-80.jpg)
Pure Storage founder: Flash drive efficiency will “flatten out” but still has a clear role for AI
By George Fitzmaurice published
Interview John Colgrove knows flash’s moment in the sun won't last forever – but doesn’t expect a competitive technology to arrive this decade
![Charlie Giancarlo, CEO at Pure Storage, speaking live on the keynote stage at Pure Accelerate 2024 in Las Vegas.](https://cdn.mos.cms.futurecdn.net/n4VDvfEQ9ZcQyMfk3h7acL-320-80.jpg)
"New challenges require new ways of thinking" – and Pure Storage is backing simplicity as its big selling point
By George Fitzmaurice published
Analysis Focus on AI adoption and cyber resiliency at Pure Accelerate 2024 have come hand-in-hand with the message that less is more
![Pure Accelerate 2024 Hallway](https://cdn.mos.cms.futurecdn.net/oHPBJavAnaJkmZnneCi5v6-320-80.jpg)
Pure Accelerate 2024 live: All the news and updates from the day-two keynote
By George Fitzmaurice last updated
Live Blog We're back with another live blog for day-two at Pure Accelerate 2024 in Las Vegas – keep tabs on all the news and announcements here
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