Ross Kelly
Ross Kelly is ITPro's News & Analysis Editor, with a keen interest in cyber security, business leadership and emerging technologies.
He graduated from Edinburgh Napier University in 2016 with a BA (Hons) in Journalism, and joined ITPro in 2022 after four years working in technology conference research.
In his spare time, Ross enjoys cycling, walking and is an avid reader of history and non-fiction.
You can contact Ross at ross.kelly@futurenet.com or on Twitter and LinkedIn.
Latest articles by Ross Kelly
Cisco just launched Motific, its first SaaS product aimed at supporting generative AI deployments
By Ross Kelly published
News Cisco said Motific will help customers deploy generative AI tools faster, and more effectively
Generative AI helped Meta get its mojo back
By Ross Kelly published
Analysis Meta rapidly pivoted from metaverse plans to hop on the generative AI bandwagon, and it's been a roaring success so far
Tech layoffs in 2024 show the ‘year of efficiency’ is here to stay, it just won't be quite as ruthless
By Ross Kelly published
In-depth Tech layoffs in 2024 appear to be gathering momentum, with a host of major firms shedding staff just weeks into the new year - should we be worried?
SAP treads a fine line with restructuring plans amid generative AI push
By Ross Kelly published
Analysis SAP said it plans to integrate generative AI tools heavily within operations, but has been keen to emphasize this won’t equate to mass job cuts
Inside Wasabi’s plans to "revolutionize” cloud storage with its ambitious Curio AI acquisition
By Ross Kelly published
News Wasabi CEO David Friend told ITPro the acquisition could herald a step change in the use of AI to simplify cloud storage
Women in tech are being forced out of work by the ‘motherhood penalty’
By Ross Kelly published
News 40% of women in tech leave the industry over care responsibilities, harming retention rates and businesses
Satya Nadella says Microsoft and OpenAI have a “pro-competition partnership” – regulators aren't so sure
By Ross Kelly last updated
Analysis The relationship between Microsoft and OpenAI is beneficial to the broader AI industry, according to Satya Nadella, despite lingering doubts among regulators on both sides of the Atlantic
Sundar Pichai’s “ambitious goals” for Google in 2024 rest on yet more layoffs as firm cuts hundreds of jobs
By Ross Kelly published
News Sundar Pichai said the company needs to begin “removing layers” to drive velocity in key business areas
New Microsoft Copilot updates target individual users, small businesses with ‘Pro’ subscription tier and cheaper pricing
By Ross Kelly published
News Microsoft Copilot Pro will be available for individual users while the expansion of Copilot for Microsoft 365 will reduce price ranges for smaller enterprises
There's officially no escape from AI PCs
By Ross Kelly published
Analysis Manufacturers clearly view AI PCs as a way to overcome recent revenue slumps and load devices with new productivity-enhancing features
Google Cloud just waived data transfer fees for customers, and took a big swipe at Microsoft in the process
By Ross Kelly published
News Google Cloud data transfer changes mean customers can swerve big fees and easily switch providers, but there’s a catch for those seeking a multi-cloud approach
23andMe data breach response has been a public relations disaster as it blames customers for data breach
By Ross Kelly last updated
News 23andMe hit back at customers affected by a recent data breach with suggestions they’re at fault
"Ill-informed" EU lawmakers risk blurring the definition of open source in Cyber Resilience Act
By Ross Kelly published
News Industry figures have criticized wording of the EU’s flagship cyber security resilience legislation, suggesting it shows a disregard for open source principles
OpenAI and Microsoft's regulatory probes explained
By Ross Kelly last updated
Analysis Regulators are concerned that OpenAI's relationship with Microsoft could constitute a merger, prompting initial probes in the EU, US, and UK in recent months
MoD IT vulnerabilities a serious national security risk, experts warn
By Ross Kelly published
News The Ministry of Defence (MoD) isn’t the only government department with poor security posture, new data shows, with dozens of systems at critical risk of attacks
Perplexity AI, a startup that just raised $73.6 million from Nvidia and Databricks, wants to take on Google's search engine dominance
By Ross Kelly published
News Perplexity AI looks to position itself as a challenger to Google in the search industry, but despite rapid growth in 2023 the odds could be stacked against it
The race for AI assistants has grown boring
By Ross Kelly published
Opinion Imitation is the sincerest form of flattery, but AI assistants have hit a wall
BT misses key Huawei kit removal deadline, but the telco is “almost over the line”
By Ross Kelly published
News BT is still reliant on non-compliant Huawei equipment for 2G and 3G services
'Local' machine learning promises to cut the cost of AI development in 2024
By Ross Kelly published
Analysis Local machine learning inferencing will be a key trend in the year ahead, according to Hugging Face CTO Julien Chaumond
Lonely Planet taps cloud transformation for a fresh travel experience
By Ross Kelly published
Case study Through comprehensive cloud transformation and generative AI the travel guide firm Lonely Planet aims to improve the customer experience
Windows 10 end of life could prompt torrent of e-waste as 240 million devices set for scrapheap
By Ross Kelly published
News As Windows 10 end of life approaches, analysts are concerned that millions of devices will be scrapped due to incompatibility
History tells us ALPHV will likely recover from recent takedown
By Ross Kelly published
News A number of cyber criminal outfits have recovered from police takedowns in recent years, but that doesn’t mean authorities should stop trying
ALPHV leak site seized by law enforcement as decryption tool released
By Ross Kelly published
News The ALPHV takedown as been described as a "huge win" for law enforcement
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