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Data and Insights

Data analytics concept image showing data analysis graph on a digitized screen against colorful blocks in background. — The data analytics market is booming – here's why Prescriptive analytics and a rise in AI-native vendors look set to fuel major growth over the next five years

A diverse range of hands all grabbing pieces of a colorful pie chart, to represent data democratization. The hands are coming into frame from all angles and the arms of two can be seen, while all are set against a blue background. — What is data democratization and how will embracing it benefit your business? Data is no longer the preserve of a small number of highly skilled employees – everyone across the organization may soon have the tools to derive real-time insights at pace

The Marketer’s First-Party Data Playbook — The marketer’s first-party data playbook How to unlock the most value from your first-party data

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