Digital Marketing
Discover expert analysis on digital marketing with news, features and insights from the team at IT Pro.
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The digital marketer’s guide to contextual insights and trends
Whitepaper How to use contextual intelligence to uncover new insights and inform strategies
By ITPro Published
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ICO publishes new data protection standards for the adtech industry
News The new rules apply to new online advertising strategies which must place protections for users at the forefront
By Connor Jones Published
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Twitter sells mobile ad unit for triple its original value
News The sale will allow the tech giant to focus on its plans of doubling its revenue in 2023 to $7.5 billion
By Sabina Weston Published
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Signs it’s time to upgrade your CMS
Whitepaper How to upgrade a CMS for growing businesses
By ITPro Published
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Becoming an experience-based business
Whitepaper Your blueprint for a strong digital foundation
By ITPro Published
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Over two-thirds of B2B sellers plan to adopt self-service tools
In-depth How B2B e-commerce has grown rapidly during the pandemic and how sellers are adapting to digital processes
By Gabriella Buckner Published
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B2B under quarantine
Whitepaper Key B2C e-commerce features B2B need to adopt to survive
By ITPro Published
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Must-haves for your next e-commerce platform
Whitepapers Five capabilities needed to win in tomorrow’s digital marketplace
By ITPro Published
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Top obstacles and business strategies for digital sellers
Whitepaper This survey reveals both challenges and emerging opportunities in 2021
By ITPro Published
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EU opens antitrust probe into Google's advertising business
News The European Commission will investigate whether the tech giant favours its own services at the expense of rival advertisers and publishers
By Carly Page Published
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How to personalise data while tip-toeing through the data protection minefield
In-depth Why data personalisation is important, and why it’s hard to achieve
By Zach Cooper Last updated
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Humanising customer experience through technology
Whitepaper How to win and maintain customer trust
By ITPro Published
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