Latest about Digital Marketing

The Google logo on a smartphone display

EU opens antitrust probe into Google's advertising business

By Carly Page published

News The European Commission will investigate whether the tech giant favours its own services at the expense of rival advertisers and publishers

News
Two hands holding a tablet and stylus. Superimposed is a visualisation of a network of hexagonal nodes

How to personalise data while tip-toeing through the data protection minefield

By Zach Cooper last updated

In-depth Why data personalisation is important, and why it’s hard to achieve

In-depth
Humanising customer experience using technology - whitepaper from Aircall

Humanising customer experience through technology

By ITPro published

Whitepaper How to win and maintain customer trust

Whitepaper
Are you failing to deliver a single view of the customer? - person surrounded by icons - whitepaper from Credera

Are you failing to deliver a single view of the customer?

By ITPro published

Whitepaper Ensure 'connectedness' across four business areas to achieve personalisation

Whitepaper
A smartphone with Disney+ and popcorn

Salesforce wins Disney Studios contract to overhaul digital workflows

By Bobby Hellard published

News Disney's StudioLAB will use the CRM giant's technology to improve content workflows and inform decision making

News
How to build the best digital experience team - whitepaper from Sitecore

Building a digital experience dream team

By ITPro published

Whitepaper Transforming work in times of change

Whitepaper
Three ways to align your marketing strategies to achieve your sales goals - whitepaper

Three ways to align your marketing strategies to achieve your sales goals

By ITPro published

Whitepaper MSP sales and marketing best practices

Whitepaper
Easy steps to get your mobile strategy up-to-speed - whitepaper from Oracle

Go further with mobile marketing

By ITPro published

Whitepaper Easy steps to get your mobile strategy up-to-speed

Whitepaper
A guide to data-driven marketing - whitepaper

Three key steps to delivering data-driven marketing

By ITPro published

Whitepaper Go further with data management in your marketing efforts

Whitepaper
Adobe sign on a wall at its German offices

Adobe buys marketing workflow startup Workfront for $1.5 billion

By Bobby Hellard published

News The takeover will bring better collaboration and productivity tools to Adobe Experience Cloud

News
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