Digital Marketing
Discover expert analysis on digital marketing with news, features and insights from the team at IT Pro.
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Are you failing to deliver a single view of the customer?
Whitepaper Ensure 'connectedness' across four business areas to achieve personalisation
By ITPro Published
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Salesforce wins Disney Studios contract to overhaul digital workflows
News Disney's StudioLAB will use the CRM giant's technology to improve content workflows and inform decision making
By Bobby Hellard Published
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Building a digital experience dream team
Whitepaper Transforming work in times of change
By ITPro Published
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Three ways to align your marketing strategies to achieve your sales goals
Whitepaper MSP sales and marketing best practices
By ITPro Published
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Go further with mobile marketing
Whitepaper Easy steps to get your mobile strategy up-to-speed
By ITPro Published
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Three key steps to delivering data-driven marketing
Whitepaper Go further with data management in your marketing efforts
By ITPro Published
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Adobe buys marketing workflow startup Workfront for $1.5 billion
News The takeover will bring better collaboration and productivity tools to Adobe Experience Cloud
By Bobby Hellard Published
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The 10 best market research methods
In-depth How to collect information on your target market and audience
By David Gargaro Last updated
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Evolution of the marketer’s toolkit
Whitepapers Navigating the DMP and CDP landscape
By ITPro Published
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Salesforce launches remote marketing and commerce platform
News Digital 360 aims to give every business the tools to operate at 'Black Friday levels' every day
By Bobby Hellard Published
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Focus on CX now
Whitepaper 5 Rapid-response digital marketing strategies to win and keep customers
By ITPro Published
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Lexus enhances online customer experiences with Widewail's Engage
News Lexus dealerships look to streamline customer’s online experiences with a new solution
By Sarah Brennan Published
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