Digital Marketing
Discover expert analysis on digital marketing with news, features and insights from the team at IT Pro.
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Equifax introduces the Response DIGITAL solution suite
News Response DIGITAL suite addresses the need for digital marketing, identity trust and fraud protection solutions
By Sarah Brennan Published
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How to succeed with a content hub
Whitepaper Transforming your organisation to enable marketing agility and creative operations
By ITPro Published
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The case for a marketing content hub
Whitepaper Transform your digital marketing to deliver customer expectations
By ITPro Published
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How to overcome the barriers to personalisation
Whitepaper Leap over every obstacle and jump ahead of your competitors in the process
By ITPro Published
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Unlocking design’s full business potential
Whitepaper Understanding organisations’ maturity around design systems and articulating the value
By ITPro Published
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Nine top GDPR tips for email marketing strategies
In-depth It's not all doom and gloom – here's how you can make GDPR work for you
By Zach Cooper Last updated
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Google fined €150m for anti-competitive behaviour
News Tech giant's advertising practices labelled "brutal and unjustified" by French competition authority
By Bobby Hellard Published
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UK needs tougher rules to tackle online giants
News Facebook and Google are too dominant in the digital advertising sector, according to the CMA
By Bobby Hellard Published
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How much is your data worth? And can you turn it into cash?
In-depth One solicitor, one futurist and one adtech specialist join forces to answer two questions that will rumble through the next decade
By Tim Danton Published
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Google will limit targeted advertising ahead of the UK general election
News Deepfakes and misleading information will be explicitly banned, while ad targeting will be restricted
By Keumars Afifi-Sabet Published
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Snapchat vets all political adverts
News CEO Evan Spiegel encourages political participation without misinformation
By Erin Paulson Published
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Twitter bans political advertising from its platform
News CEO says AI-based micro-targeting and misinformation are threats to civil discourse
By Erin Paulson Published
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