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How to use Twitter analytics: start sharing like the pros
Tutorials Here’s how to make the most of Twitter’s data analysis tools - and why you need to
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Facebook will revamp Pages to benefit small businesses
News Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement
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Why GDPR creates a "vicious circle" for marketers
News Customers will control the forthcoming trust economy, predicts Aprimo
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GDPR for marketers: What do you need to know?
In-depth How will new regulations on data affect an organisation’s marketing efforts?
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Instagram starts trialling in-app payments
News Some UK and US businesses to take in-app payments from users of the photo-sharing app
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Forget about GDPR fines, says Dotmailer
News Email marketing firm says failing customers should be a bigger worry than official penalties
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SAP brings identity management to Hybris
News SAP's $350m acquisition of Gigya expands SAP's e-commerce offering
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Generation Z isn’t niche, it’s the mainstream
In-depth Companies need to start taking post-millennials seriously, or lose their business
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Email still most important marketing channel
News Customers are looking for personalised email content that provides relevant information rather than just special offers
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Should tech companies mimic Trump's marketing?
News Marketing expert says tech B2Bs could benefit from "newsjacking" like Donald Trump
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Snapchat 'is planning a $25 billion IPO'
News Messaging app's parent company may float stock in early 2017
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Instagram to add tools for business
News The social media platform wants to make it easier for businesses to target users
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