IBM
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![An IBM eBook with four ways for cost optimization and innovation in your IT financial management](https://cdn.mos.cms.futurecdn.net/96z9qqHEQzcZu39WWFf9b4-320-80.jpg)
The CIOs handbook for IT cost optimization
By ITPro last updated
Whitepaper Four ways to trim costs and fund innovation in your IT financial management
![Whitepaper from IBM and Omdia Universe on the AIOps market in 2023-24, with dark purple cover image](https://cdn.mos.cms.futurecdn.net/kXqGj77pM7nQBVLgmfyGR9-320-80.jpg)
Omdia Universe: AIOps 2023–24
By ITPro last updated
Whitepaper Change the way we define jobs and the skills required to support business and employee needs
![Generative AI for Customer Service cartoon](https://cdn.mos.cms.futurecdn.net/hVZQvgSh3NCQ2iwfVWBsja-320-80.jpg)
Magic Quadrant for enterprise conversational AI platforms
By ITPro last updated
Whitepaper An evaluation of the conversational AI platform (chatbot) market
![State of Salesforce 2023-24](https://cdn.mos.cms.futurecdn.net/DGxDxaMkknD3beatUUte6X-320-80.jpg)
The state of Salesforce 2023-24
By ITPro last updated
whitepaper Who is creating more value from the Salesforce platform - and how?
![A whitepaper from IBM on Mastering hybrid cloud, with image of two sailing ships](https://cdn.mos.cms.futurecdn.net/sbAZaJ7HgzKxzkcFKWNsKJ-320-80.jpg)
Mastering hybrid cloud
By ITPro last updated
Whitepaper Hybrid cloud drives your business' most transformational software and data-driven roadmaps for improved service delivery
![Insights from IBM on AI and automation strategies, with image of project plan](https://cdn.mos.cms.futurecdn.net/WwmWZXb8KDLhPYLA47zL5k-320-80.jpg)
The power of AI & automation: Proactive IT
By ITPro published
Whitepaper Automation strategies to dynamically and continuously assure cost-effective application performance
![Image from IBM's whitepaper on FinOps with cartoon of little people in front of large monitors and cloud icon](https://cdn.mos.cms.futurecdn.net/sE58ZvyfYRf7hM3guKJET6-320-80.jpg)
FinOps: A new approach to cloud financial management
By ITPro published
Whitepaper Best practices and culture to increase an organization’s ability to understand cloud financial management
![A CEO's guide from IBM to help them rethink business models, job roles, and workflows to capitalize on the full potential of generative AI](https://cdn.mos.cms.futurecdn.net/bPrbzj9tQF42sTKpbmUXWe-320-80.jpg)
The CEO's guide to generative AI: How will you pay for it?
By ITPro published
Whitepaper Open the aperture to see the full picture of IT spend
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