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Salesforce logo pictured on a building opposite the Moscone Center in San Francisco ahead of Dreamforce 2024, the CRM company's annual conference.

Dreamforce 2024: All the news and announcements as they happened

By Ross Kelly last updated

Live Blog ITPro was live on the ground in San Francisco for Dreamforce 2024 – catch up on all the announcements at the annual Salesforce conference

Live Blog
Slack logo and branding pictured on a purple screen with silhouetted hand holding smartphone in foreground.

Slack AI agents shift looks to “unify” enterprise data and drive team synergy

By Ross Kelly published

News The workplace collaboration platform is determined to make life as easy as possible for users

News
Salesforce logo pictured on a building front in San Francisco, California.

Salesforce Ventures is ramping up AI investment, and ethical development is a key focus

By Ross Kelly last updated

News Having doubled its generative AI investment pot within just months of launching, Salesforce Ventures is once again expanding the scheme

News
Marc Benioff, co-chief executive officer of Salesforce.com Inc., speaks during a keynote at the 2022 Dreamforce conference in San Francisco, California

Salesforce CEO wants to “break the hypnosis" coming from major AI vendors in scathing critique of Microsoft Copilot

By Ross Kelly published

News Marc Benioff hit out at major industry players in a charged press briefing as Salesforce plans to drive adoption of its autonomous AI agents

News
Marc Benioff, CEO of Salesforce, pictured during an interview at Bloomberg House on the opening day of the World Economic Forum (WEF) in Davos, Switzerland.

Marc Benioff questions Klarna CEO's move to scrap Workday, Salesforce in SaaS ‘consolidation’ drive

By Ross Kelly published

News The payment firm is cutting SaaS products alongside staff as its in-house AI focus gathers pace

News
The Salesforce logo pictured in their garden area at the Mobile World Congress in Barcelona, Spain, on February 27, 2024.

Salesforce targets gains with AI voice agents in latest acquisition

By George Fitzmaurice published

The move is set to bolster voice-based AI customer service solutions in Salesforce’s portfolio of offerings

Business Strategy
Public Cloud concept image showing digitized cloud image looming over map of Europe with multiple separate cloud images surrounding it.

Public cloud investment surged nearly 20% in 2023 – and analysts predict global spending will reach $1.6 trillion by 2028

By Emma Woollacott published

News Global public cloud spending is expected to reach $800 billion in 2024 as firms shake off the post-pandemic blues and ramp up AI adoption

News
Salesforce logo above 'the future of productivity' slogan

Dark clouds won't dampen Salesforce's optimistic AI push

By George Fitzmaurice published

Analysis Salesforce reiterated its data-focused plan for AI at World Tour London, as it pitched its future against a backdrop of investor concern

Analysis
The Salesforce logo pictured in their garden area at the Mobile World Congress in Barcelona, Spain, on February 27, 2024.

Salesforce looks to drive UK growth with new London AI center

By George Fitzmaurice published

News Salesforce said the new center will look to foster AI innovation, building on the firm’s previous investments in the region

News
An image of a woman holding a cell phone in front of the Slack logo displayed on a computer screen.

“We've had a lot of education over the last few weeks”: Slack has learned its lesson after AI training policy fiasco

By George Fitzmaurice published

News Slack has been hard at work engaging with customers to clarify its AI training practices following concerns user info was used to train its models

News
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