Social Media Marketing
Discover expert analysis on social media marketing with news, features and insights from the team at IT Pro.
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Facebook launches a unified UI for managing small business accounts
News The social network has also released consumer surveys that show encouraging stats for local SMBs
By Bobby Hellard Published
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What is Facebook Analytics?
In-depth Google Analytics isn’t the only way to see how your business app or website is performing
By Clare Hopping Last updated
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Nine top GDPR tips for email marketing strategies
In-depth It's not all doom and gloom – here's how you can make GDPR work for you
By Zach Cooper Last updated
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Businesses should act fast during upcoming Twitter purge
News Twitter is freeing up dormant accounts, with hugely valuable handles available to the fastest fingers
By Connor Jones Published
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Twitter bans political advertising from its platform
News CEO says AI-based micro-targeting and misinformation are threats to civil discourse
By Erin Paulson Published
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Libra will make Facebook money through adverts
News Zuckerberg says ad space will be awarded to the highest bidder, potentially raising the cost of online advertisement
By Erin Paulson Published
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What is Facebook advertising and Facebook ads?
In-depth We explain why Facebook advertising is a good idea for your business
By Bobby Hellard Published
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Developing your social media voice and following
In-depth Learn how to hone a voice that's in line with your brand's tone and goals
By Grace Halverson Published
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Choosing your social media content
In-depth The audience for each platform goes to each site for different content. Here's a closer look at each one.
By Grace Halverson Published
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Choosing the right social media platform
In-depth Used correctly, social media can be an effective tool for communicating with prospective and loyal customers
By Grace Halverson Published
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How to use Twitter analytics: start sharing like the pros
Tutorials Here’s how to make the most of Twitter’s data analysis tools - and why you need to
By Clare Hopping Published
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Facebook will revamp Pages to benefit small businesses
News Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement
By Keumars Afifi-Sabet Published
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